Business Reconfigured Webinar Series

Business Reconfigured Webinar Series

At the AUC School of Business, we believe in the value of change and the importance of evolution, this is why we just launched a brand new webinar series targeting executives and professionals to provide them with updates and insights from our prominent Executive Education instructors on new trends in the different business functions. 

Past Webinars

Christine Blondel

Family Business Dynamics, Succession and Governance

Christine Blondel

Adjunct Professor of Family Business, INSEAD

The webinar describes some of the most commonly faced issues and the tools that can help mitigate them:

Because of the interaction between the family and the business, family businesses face family relationships and succession challenges.

Governance and communication are some of the tools that can be used to overcome these challenges.

Monday, November 16, 2020

ExecEd Webinar Speakers

AgriBusiness: Policies, Strategies and the EcoSystem

Adel El Beltagy

Former Minister of Agriculture and Land Reclamation and Chair of International Drylands Development Commission (IDDC), Egypt

Ikechukwu Kelikume

Head, Department of Accounting, Finance and Economics and Agribusiness Management Program Director, Lagos Business School, Nigeria

Nwakanma Eze Iheukwumere

Assistant General Manager NISRAL and Head of Agriculture Value Chain Finance and Investment Services, Nigeria

Dina Abdel Fattah

Chair, Department of Economics, AUC School of Business


AgriBusiness is a key driver for local and regional economies in Africa. Understanding the ecosystem, as well as the policies and strategies that governments set for such an industry, are vital for its advancement. Building on success stories, introducing new technological approaches and integrating the value chain in the agri-industry are important success factors for driving the economy of our continent.


Tuesday, October 20, 2020

8:00 - 9:30pm

Maha El Rabbat and Wagida Anwar ExecEd

COVID-19 Futuristic Outlook: Global and National Perspectives

Dr. Maha El Rabbat 

Professor of Public Health at the Faculty of Medicine, Cairo University


Dr. Wagida Anwar 

Professor of Public Health at the Faculty of Medicine, ASU


On March 11, 2020, Covid-19 was declared a pandemic by the World Health Organization.

Several questions were constantly repeated. How would the virus reshape our society and our lives in the immediate, medium and longer term? How can countries move from crisis management to recovery management?  

In the coming months, we need to have a long-term vision on how the future will look, taking lessons learned and accessibility to essential health services into consideration.


Thursday, September 24, 2020

5:00 - 6:30pm

ExecEd Webinars - 2 July

COVID-19 Infection Prevention and Control

Dr. Nagwa Khamis

Professor of Clinical Pathology (Microbiology), ASU Head of IPC Department, Children's Cancer Hospital Egypt 57357

Dr. Amal Sayed

Professor of Clinical Pathology (Clinical Microbiology), Kasr El Aini School of Medicine, Cairo University


COVID-19 is a pandemic that has become a real health-threatening issue impairing our everyday lives.

The two pillars for IPC guidelines, CDC and WHO, have formulated early information in regards to handling this emerging infection and preventing its spread.

This webinar will focus on these guidelines, as well as two national models and how they handled the risk and implemented proper IPC measures in reference to standards.

Thursday, July 2, 2020

7:00 - 08:30pm

ExecEd Webinars - 25 June

COVID-19 Healthcare Quality Preparedness: From Standards to Implementation

Dr. Islam Abou Youssef

Vice-chairman, GAHAR

Dr. Shaimaa Elmeniawy

Quality Director and Quality Education Programs Director, Children's Cancer Hospital Egypt 57357


COVID-19 continues to monopolize the world’s attention. Every country is struggling with the best response, not only to prevent the virus from spreading but also to maintain the quality of healthcare services during the battle with this virus.

This webinar addresses the essential role of healthcare quality professionals and describe how their efforts can make a difference during the Covid-19 pandemic, starting from defining to applying the quality standards and best practices.

Thursday, June 25, 2020

7:00 - 08:30pm

Webinar 18 June

University Hospital Leadership in the time of COVID19

Dr. Mahmoud El Meteini

President of Ain Shams University

Dr. Tarek M. Shaarawy

Medical Director, Geneva University Emergency Centre


In the time of the global COVID-19 crisis, a collaboration between different healthcare sectors, including governmental and non-governmental, is mandatory both on national and international levels. Leadership challenges in these difficult times include university hospitals crisis response, asset management, human resources management, points of strengths and weaknesses, auto-criticism and reformative actions are leadership challenges.

This webinar provides insights from two universities in Egypt and Switzerland with two leaders in their respective countries.

Thursday, June 18, 2020

7:00 - 08:30pm

George Samaan

People and Organizations after COVID-19

George Samaan

Talent Development Manager, Regional Trainer, Africa Asia Middle East and Oceania (AMMEO Region)

The coronavirus crisis is a story with an unclear ending. In such uncertainty, companies have an unavoidable duty to protect their people, align them, and work with them to address consequent business challenges and risks. Businesses are only as strong as the communities of which they are a part, and people power is the most valuable of all assets organizations possess.

Thursday, May 14, 2020
2:00 - 3:00 PM

Omar Hikal

Brands and Coronavirus

Omar Hikal

CEO of the Brand Company

With the Coronavirus crisis, brands, as well as the advertising industry, are deeply challenged and prompted to show the real power of purpose. When the situation stabilizes, consumers will expect brands to look, sound and behave differently. Purpose and values will become more critical, and brands will need to connect to audiences in new ways.

Monday, May 11, 2020
2:00 - 3:00 PM

Mohamed Anwar Khalaf

Healthcare Quality Initiatives during COVID19

Mohamed Anwar Khalaf

Healthcare Quality Expert and Former Chairman, Egyptian Executive Accreditation Committee

The situations surrounding the COVID-19 pandemic have been changing rapidly, and recommendations have been changing at a similar speed. The increasing convergence of many factors that drive and amplify COVID-19 requires engaging communities and empowering them in advance, along with multidisciplinary and multi-sectoral approaches to ensure preparedness to provide a standardized level of healthcare services.

Thursday, May 7, 2020
2:00 - 3:00 PM

Ahmed El Safty

Economic Implications of COVID 19

Ahmed El Safty

Associate Professor of Practice, AUC School of Business

As the coronavirus continues to catch the world off guard, economic forecasts are deemed inaccurate. With so many unknowns, any attempt at a definitive forecast would hardly be successful.

However, examining various scenarios globally and nationally would still add value in such environments of limited visibility.

Tuesday, May 5, 2020
2:00 - 3:00 PM

Khaled El Noury

Hospital Management Challenges during COVID19

Khaled EL Noury

CEO Al Ahli Capital Healthcare Organization  and Former Chairman of Healthcare Provision Authority – UHS

Hospitals across the globe are under immense pressure from the consequences of the coronavirus pandemic. Functional capacity, and trained staff that is equipped and capable of practice, are among a long list of challenges hospitals are facing during such an unavoidable crisis. Management should adapt a clear plan with relevant checklists to assess and improve their preparedness for effectively responding to the outbreak.

Thursday, April 30, 2020
2:00 - 3:00 PM

Ghada Howaidy

Leadership through Crisis

Ghada Howaidy

Associate Dean, Executive Education and External Relations

There is no “playbook” for leadership in the face of a pandemic. The reality and consequences of COVID-19 on our businesses, organizations, economy, and society are yet to be fully seen and appreciated.

Effectiveness in the face of yesterday’s challenges does not imply readiness. and tomorrow’s demands require leaders to reinvent and adapt, or otherwise risk being outrun.

Tuesday, April 28, 2020
2:00 - 3:00 PM

Somaya El Sherbini

Adapting To Remote Working

Somaya El Sherbini

Co-Founder, RIGHTFOOT – People and Organizational Solutions and Services

As the world struggles with the implications of the COVID19 outbreak, one thing is clear: We need to define ways of bringing about more normality, taking more control and helping our people navigate these unprecedented times. Creating opportunities for people to tackle the uncertainties collectively is a starting point. How can HR support this? What are some ideas that we need to lead with? 

Wednesday, April 22, 2020
12:00 - 1:00 PM

Mohamed Kesseiba

Authentic Marketing in the time of COVID19

Mohamed T. Kesseba

Marketing and Digital Transformation Expert

Director of Programs, Executive Education, AUC School of Business

The coronavirus crisis is evidently testing businesses. Markets will continue dismissing activities that are tactical, easy to replicate and produce minimal value. Now, more than ever, marketers need to take the lead, think long-term, and keep building their brands authentically.

The majority of marketers are guilty of limiting marketing to just communications, while the fact is that marketing has other pillars that need to be brought into play to offer customers real value.

Tuesday, April 21, 2020
4:00 - 5:00 PM

girl studying on a computer

Rethinking Strategy in the Age of Digital Disruption

Instructor: Ahmed Badrawy
AUC School of Business ExecEd Instructor

Executive Education Instructor with an impactful experience in the insurance and financial services industry, working in the fields of Sales, Marketing and Business Development. Badrawy was one of the pioneers in altering Medical Insurance from a “loss leader”

Wednesday, November 20, 2019
11:00 AM - 12:00 PM


Marketing Strategy Redefined for a Digital World

Instructor: Lisa Assaf
AUC School of Business ExecEd Instructor

As consumers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases. The increase in customer touchpoints, big data, and renewed importance of customer experience are taking marketing out of its traditional boundaries. Now, highly successful organizations are designing end-to-end experience to engage customers and build brand loyalty.

Tuesday, November 19, 2019
11:00 AM - 12:00 PM

instructor teaching a group of students in class

Orchestrate your Culture

Instructor Amr Yehia
AUC School of Business ExecEd Instructor

Two out of three businesses are not quick enough to redesign their workforce. 69% of C-suite leaders do not believe their HR function is ready with the strategic workforce insights needed.

Thursday, November 14, 2019
10:00 - 11:00 AM