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Business Reconfigured Webinar Series

At the AUC School of Business, we believe in the value of change and the importance of evolution, this is why we just launched a brand new webinar series targeting executives and professionals to provide them with updates and insights from our prominent Executive Education instructors on new trends in the different business functions. 

Bookmark this page for info on our future webinars or better yet subscribe to this link to receive announcements on upcoming events straight to your inbox.


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Rethinking Strategy in the Age of Digital Disruption

Instructor: Ahmed Badrawy
AUC School of Business ExecEd Instructor

Executive Education Instructor with an impactful experience in the insurance and financial services industry, working in the fields of Sales, Marketing and Business Development. Badrawy was one of the pioneers in altering Medical Insurance from a “loss leader”

Wednesday, November 20, 2019
11:00 AM - 12:00 PM


Marketing Strategy Redefined for a Digital World

Instructor: Lisa Assaf
AUC School of Business ExecEd Instructor

As consumers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases. The increase in customer touchpoints, big data, and renewed importance of customer experience are taking marketing out of its traditional boundaries. Now, highly successful organizations are designing end-to-end experience to engage customers and build brand loyalty.

Tuesday, November 19, 2019
11:00 AM - 12:00 PM

instructor teaching a group of students in class

Orchestrate your Culture

Instructor Amr Yehia
AUC School of Business ExecEd Instructor

Two out of three businesses are not quick enough to redesign their workforce. 69% of C-suite leaders do not believe their HR function is ready with the strategic workforce insights needed.

Thursday, November 14, 2019
10:00 - 11:00 AM