Advanced Marketing Management Diploma

Professional Post Graduate Certificate in Sales and Marketing PIC


Exploit Change to Generate Value!



Spring 2021


1 academic year (3 semesters)

Total Fees

63,600 EGP

Application Deadline

January 14, 2021

Apply Now 

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Saturdays and Tuesdays
Saturday from 10:00 pm to 1:00 pm and Tuesday from 6:00 pm to 9:00 pm




AUC New Cairo

AUC New Cairo

AUC New Cairo

AUC Tahrir Square

 AUC New Cairo

Sheikh Zayed City


As a response to the health and safety requirements of the current pandemic, the AUC School of Business Executive Education will be temporarily transitioning all its programs to online delivery until in-class, face-to-face delivery is safe again. To ensure that your learning
experience is not disrupted, we will be offering all our programs through live-online (real-time/virtual classroom) sessions, allowing for in-program interaction and networking.

To stay up-to-date with AUC's actions in response to the spread of COVID-19, visit the dedicated COVID-19 webpage.

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  • Change is the foremost fact in today’s business world. The dominance of the customer, the rise of data, competition being reimagined, and many other changes promise to transform future marketing efforts.

    The evolved marketing leader is expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver growth.

    The Advanced Marketing Management Diploma re-frames those challenges and opportunities, providing participants with a deliberate balance between relevant conceptual knowledge and practical skills that helps them navigate their way to success.

    The program is uniquely designed as a transformational journey, where participants accumulate marketing proficiencies through eight meticulously planned courses, extending over four sequential stages; analysis, strategic decisions, execution, and evaluation.

    Participants will attain the competence they need to become astute marketing leaders who can generate value for their customers and growth for their organizations.

    • Analyze the business environment: customers, competitors and company capabilities

    • Create powerful and effective marketing plans, supporting business goals

    • Formulate winning marketing strategies for B2C and B2B

    • Design and execute effective marketing programs

    • Evaluate and appraise marketing performance

    • Middle and Senior Marketing Managers, Brand Managers, Senior Marketing Planners and Strategists, Strategic Communication Leads - who aim to advance their career in marketing to the upper level, developing into advocates for leading change

    • Marketing Directors aiming to establish advanced applicable knowledge of all aspects of marketing management

    • Middle Managers for commercial related functions (Business Development, Sales, Customer Service/Experience) who are planning a career shift or want to advance their marketing knowledge

  • Consumer Behavior

    24 hrs

    BMAM 521

    Analysis and Evaluation 1 - External Analysis 24 hrs BMAM 522
    Analysis and Evaluation 2 - Internal Analysis 24 hrs BMAM 523
    Marketing Strategy 24 hrs BMAM 524
    Brand Strategy 24 hrs BMAM 525
    Managing Marketing Programs – Execution 24 hrs BMAM 526
    Integrated Marketing Communications 24 hrs BMAM 527
    Marketing Performance and Organization 24 hrs BMAM 528

    Design Thinking

    20 hrs

    BOBA 501

    Emotional Intelligence 20 hrs BOBA 502
    Crisis Management 20 hrs BOBA 503


    *The list of topics is dynamic; participants will need to verify available courses at the time of admission

  • Admissions Criteria

    • A Bachelor’s degree

    • A minimum of four years of relevant work experience

    • Proficiency in written and spoken English. As proof of English proficiency, applicants must attain satisfactory results in one of the following English tests:

      • Academic IELTS with a minimum total score of 5.5

      • Online English Placement Test (OEPT), offered by the AUC, with a minimum level of B2A.  For test registration, click here.

        • N.B.: Click on “New Student - Apply Here”, create your own username and password and choose the “English Courses” application type.

      •  TOEFL iBT® with a minimum total score of 72

    Exemptions from these English examinations are allowed, if any of the following conditions are met:

    1. The applicant is an AUC graduate

    2. The applicant has earned degrees from an accredited university that is classified in the World Higher Education Database (WHED) as an institution where English is the “sole” language of instruction


    Admissions Process

    1. Prepare a clear scanned copy of the following documents (saved in PDF format):

      1. Original bachelor’s degree certificate

      2. Work experience letter(s) indicating a minimum of required years of relevant work experience

      3. Evidence of English proficiency as required by the relevant program

      4. National identification card (ID) / passport

      5. Personal passport-size photo

    2. Click on Apply Now button on the website to start the online application process

    3. Fill in the online application and upload the above PDF documents

    4. The Admissions Committee will review your application and credentials and contact you if needed

    5. You will receive an acceptance email specifying the next steps for online course registration and payment


    For any inquiries regarding the application process, please contact the Participants Affairs Office at

    • All cancellations must be sent in writing to A full refund will be provided for cancellations made 14 days or more before the start date of the course

    • A 50% refund will be provided for cancellations made 13 to 7 days before the start date of the course

    • No refund will be provided for cancellations made 6 days or less before the start date of the course

    Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days provided that the participant has the actual credit card in addition to the POS receipt or bank statement while requesting a refund.

    The refund of alliance programs are subject to the conditions of the alliance partner.

Apply Now Download Brochure 

For further information, please contact us on the following numbers:

Sundays through Thursdays, from 9:00 am – 4:00 pm

for individuals: 15592
for corporates: +2 0106.286.2871