Professional Post Graduate Certificate in Sales and Marketing

Advanced Marketing Management Diploma


Understanding the new normal in Sales and Marketing!



Spring 2021


4-5 months (2 semesters)

Total Fees

30,800 EGP

Application Deadline

January 14, 2021

Apply Now

Download Brochure 


Mondays and Thursdays from 6:00 pm to 9:00 pm




AUC New Cairo

AUC New Cairo

AUC New Cairo

AUC Tahrir Square

 AUC New Cairo

Sheikh Zayed City


As a response to the health and safety requirements of the current pandemic, the AUC School of Business Executive Education will be temporarily transitioning all its programs to online delivery until in-class, face-to-face delivery is safe again. To ensure that your learning experience is not disrupted, we will be offering all our programs through live-online (real-time/virtual classroom) sessions, allowing for in-program interaction and networking.

To stay up-to-date with AUC's actions in response to the spread of COVID-19, visit the dedicated COVID-19 webpage.

Read More


  • As the fields of marketing and sales continue to evolve, staying up-to-date on new skills, applications, and concepts becomes increasingly important.

    The Professional Certificate in Sales and Marketing aims to give participants the competitive edge they need to make better decisions and stay abreast of current marketing practices. Through a balance between knowledge and practical skills in marketing foundations, participants will continually improve their abilities and remain as valuable assets to their companies.

    Participants will get empowered to advance their professional knowledge, learn about current marketing theories and applications, and explore new career options.

    This program will take participants through the marketing management process, marketing analysis and intelligence, successful planning, robust product/pricing/distribution decisions, effective communication, and successful selling processes and techniques.

    This Certificate is geared towards helping participants take their businesses to the next level.

    • Understand the role of marketing in creating value for customers, companies, and society

    • Assess the role of a marketing plan as a guiding document for marketing activities

    • Understand marketing research, its process, and outcomes

    • Craft an effective marketing strategy, with a winning positioning approach

    • Describe the marketing mix and how to use its elements to market effectively

    • Examine the selling process and the main principles of sales

    • Marketing executives or officers in junior or supervisory levels

    • Non-marketing professionals working in related commercial fields like sales, customer service, etc., and aim to shift to the marketing field

    • Career shifters from unrelated fields/functions aspiring to start a career in marketing

  • Principles of Marketing  24 hrs BMSM 511
    Marketing Research 24 hrs BMSM 512
    Marketing Communication 24 hrs BMSM 513
    Sales Principles 24 hrs BMSM 514
    Design Thinking 20 hrs BOBA 501
    Emotional Intelligence 20hrs BOBA 502
    Crisis Management 20 hrs BOBA 503


    *The list of topics is dynamic; participants will need to verify available courses at the time of admission

  • Admissions Criteria

    • A Bachelor’s degree

    • A minimum of two years of relevant work experience

    • Proficiency in written and spoken English. As proof of English proficiency, applicants must attain satisfactory results in one of the following English tests:

      • Academic IELTS with a minimum total score of 5.5

      • Online English Placement Test (OEPT), offered by the AUC, with a minimum level of B2A.  For test registration, click here.

        • N.B.: Click on “New Student - Apply Here”, create your own username and password and choose the “English Courses” application type.

      •  TOEFL iBT® with a minimum total score of 72

    Exemptions from these English examinations are allowed, if any of the following conditions are met:

    1. The applicant is an AUC graduate

    2. The applicant has earned degrees from an accredited university that is classified in the World Higher Education Database (WHED) as an institution where English is the “sole” language of instruction


    Admissions Process

    1. Prepare a clear scanned copy of the following documents (saved in PDF format):

      1. Original bachelor’s degree certificate

      2. Work experience letter(s) indicating a minimum of required years of relevant work experience

      3. Evidence of English proficiency as required by the relevant program

      4. National identification card (ID) / passport

      5. Personal passport-size photo

    2. Click on Apply Now button on the website to start the online application process

    3. Fill in the online application and upload the above PDF documents

    4. The Admissions Committee will review your application and credentials and contact you if needed

    5. You will receive an acceptance email specifying the next steps for online course registration and payment


    For any inquiries regarding the application process, please contact the Participants Affairs Office at

    • All cancellations must be sent in writing to A full refund will be provided for cancellations made 14 days or more before the start date of the course

    • A 50% refund will be provided for cancellations made 13 to 7 days before the start date of the course

    • No refund will be provided for cancellations made 6 days or less before the start date of the course

    Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days provided that the participant has the actual credit card in addition to the POS receipt or bank statement while requesting a refund.

    The refund of alliance programs are subject to the conditions of the alliance partner.

Apply Now Download Brochure 

For further information, please contact us on the following numbers:

Sundays through Thursdays, from 9:00 am – 4:00 pm

for individuals: 15592
for corporates: +2 0106.286.2871