Brokerage in Real Estate

Over the past few years, real estate brokerage has become a thriving career choice for aspiring professionals. It is perceived as financially rewarding, with a fast-paced growth path that paves the way for numerous growth opportunities and career autonomy. This led to the notable influx of professionals choosing real estate brokerage as a career. However, with the lack of the required skills and capabilities to navigate this field and attain success, challenges eventually hold back professionals from achieving their full potential.

The Real Estate Brokerage program provides participants with the key skills and knowledge required to realize opportunities, recognize core competencies, and better shape their future to become successful players in the real estate brokerage market.

• Understand the real estate brokerage landscape, its business dynamics and overall ecosystem
• Identify career path options for a real estate broker
• Acquire insights into the skills required to succeed as a real estate broker
• Understand how to effectively align different types of clients with their relevant needs
• Assess the selling process and identify the essential selling skills for a real estate broker
• Apply the Sales Cycle to various client types
• Recognize the factors affecting client behavior and the client's buying decision
• Understand the role of digital media within the client journey and how to use it for both awareness building and conversion attainment
• Discover tools for building a data-driven digital marketing strategy that enables client retention and upselling

• Professionals working in the real estate brokerage field, who wish to make a qualitative leap in their careers by acquiring specialized knowledge.
• Professionals who are working in the real estate market in general and are aspiring to focus on the brokerage aspect of it.
• Career shifters/explorers who are considering a career focus in the real estate brokerage market.

Module 1

Real Estate Brokerage Landscape (6 hrs)

This module enables participants to:

• Understand the dynamics of the real estate brokerage market in Egypt
• Differentiate between various stakeholders and recognize their inter-linked business influence
• Identify various property assessment strategies and apply them through various active interactive learning techniques

Module 2

Sales Skills for a Real Estate Broker (9 hrs)

This module enables participants to:

• Differentiate between the sales and marketing functions
• Define the roles of the ‘Sales Function’ within an organization
• Identify the fundamentals of an effective sales process and different sales techniques
• Recognize tools for a sustainable long-term customer relationship

Module 3

Client Management Skills (6 hrs)

This module provides participants with the required knowledge and analytical skills to:

• Explore key client behavior concepts as well as client perceptions
• Analyze the major internal forces that shape client behavior
• Examine the external social and group influences on client choices
• Illustrate the client buying decision process

Module 4

Digital Marketing Fundamentals (9 hrs)

The module provides participants with the required knowledge and analytical skills to:

• Understand the dynamics and tools of digital marketing across channels and interpret data to maximize the benefit of digital marketing efforts
• Identify the distinct roles of digital media in creating awareness and achieve conversion
• Discuss how to create a data-driven digital marketing strategy that supports upselling and customer retention over time

Module 5

Business Ethics, Compliance and Conflict Resolution (3 hrs)

This module enables participants to:

• Develop a demonstration-based understanding of the currently applied rules and regulations in the real estate brokerage market, both from the formal and informal perspectives
• Recognize established methodologies of solving commonly faced ethical challenges within the brokerage profession
• Identify the common conflicts within the real estate market
• Apply various real-world conflict resolution techniques

Admission Criteria

• Bachelor’s degree
• Proficiency in written and spoken English

Admission Process

1. Clear scanned copies (PDF format) of:
   1. Original bachelor's degree certificate
   2. National identification card (ID)/passport
2. Personal passport-size photo
3. Click on apply now button on the website to start the online application process
4. Fill in the online application and upload the above PDF documents
5. The admissions committee will review your application and credentials and contact you if needed
6. You will receive an acceptance email specifying the next steps for online course registration and payment

For any inquiries regarding the application process, contact us at 15592 or send an email.

The program tuition fees are EGP 11,800*

This includes tuition fees for the program, materials and certificates.

*For payment options, refer to the payment section FAQs on our website or contact us on 15592

AUC School of Business Executive Education has joined valU, with flexible payment plans for up to five years with the lowest interest rate.

ValU

• All cancellations must be sent in writing by email. A full refund will be provided for cancellations made 14 days or more before the start date of the course
• A 50% refund will be provided for cancellations made 7 to 13 days before the start date of the course
• No refund will be provided for cancellations made six days or less before the start date of the course
• Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days, provided that the participant has the actual credit card in addition to the POS receipt or bank statement while requesting a refund
• The refund of alliance programs is subject to the conditions of the alliance partner