Advanced Marketing Management Diploma

Professional Post Graduate Certificate in Sales and Marketing PIC

 

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Start Date
March 6, 2021

Format
Live Online

Duration
1 academic year (3 semesters)

Fees
63,600 EGP

Registration
Starts November 15, 2020
Ends February 25, 2021

Class Schedule
Mondays and Thursdays
6:00 pm to 9:00 pm

Schedule a Call Apply Now Download Brochure

  • Change is the foremost fact in today’s business world. The dominance of the customer, the rise of data, competition being reimagined, and many other changes promise to transform future marketing efforts.

    The evolved marketing leader is expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver growth.

    The Advanced Marketing Management Diploma re-frames those challenges and opportunities, providing participants with a deliberate balance between relevant conceptual knowledge and practical skills that helps them navigate their way to success.

    The program is uniquely designed as a transformational journey, where participants accumulate marketing proficiencies through eight meticulously planned courses, extending over four sequential stages; analysis, strategic decisions, execution, and evaluation.

    Participants will attain the competence they need to become astute marketing leaders who can generate value for their customers and growth for their organizations.

    • Analyze the business environment: customers, competitors and company capabilities

    • Create powerful and effective marketing plans, supporting business goals

    • Formulate winning marketing strategies for B2C and B2B

    • Design and execute effective marketing programs

    • Evaluate and appraise marketing performance

    • Middle and Senior Marketing Managers, Brand Managers, Senior Marketing Planners and Strategists, Strategic Communication Leads - who aim to advance their career in marketing to the upper level, developing into advocates for leading change

    • Marketing Directors aiming to establish advanced applicable knowledge of all aspects of marketing management

    • Middle Managers for commercial related functions (Business Development, Sales, Customer Service/Experience) who are planning a career shift or want to advance their marketing knowledge

  • Consumer Behavior

    24 hrs

    Analysis and Evaluation 1 - External Analysis 24 hrs
    Analysis and Evaluation 2 - Internal Analysis 24 hrs
    Marketing Strategy 24 hrs
    Brand Strategy 24 hrs
    Managing Marketing Programs – Execution 24 hrs
    Integrated Marketing Communications 24 hrs
    Marketing Performance and Organization 24 hrs

    Design Thinking

    20 hrs

    Emotional Intelligence 20 hrs
    Crisis Management 20 hrs
    Personal Branding 20 hrs
    Organizational Change 20 hrs

     

    *The list of topics is dynamic; participants will need to verify available courses at the time of admission

    Holders of the Professional Postgraduate Certificate in Sales and Marketing from the AUC School of Business will be fast-tracked; when applying to Advanced Marketing Management Diploma

  • Admissions Criteria

    • A Bachelor’s degree

    • A minimum of four years of relevant work experience

    • Proficiency in written and spoken English. As proof of English proficiency, applicants must attain satisfactory results in one of the following English tests:

      • English Placement Online Test, offered by the AUC, with a minimum level of B2A.  If you would like to register for this test, please click here.

      • Academic IELTS with a minimum total score of 5.5

      • TOEFL iBT® with a minimum total score of 72

    • Exemptions from these English examinations are allowed, if any of the following conditions are met:

      • The applicant is an AUC graduate

      • The applicant has earned degrees from an accredited university that is classified in the World Higher Education Database (WHED) as an institution where English is the “sole” language of instruction

     

    Admissions Process

    1. Prepare a clear scanned copy of the following documents (saved in PDF format):

      1. Original bachelor’s degree certificate

      2. Work experience letter(s) indicating a minimum of required years of relevant work experience

      3. Evidence of English proficiency as required by the program

      4. National identification card (ID) / passport

      5. Personal passport-size photo

    2. Click on Apply Now button on the website to start the online application process

    3. Fill in the online application and upload the above PDF documents

    4. The Admissions Committee will review your application and credentials and contact you if needed

    5. You will receive an acceptance email specifying the next steps for online course registration and payment

    For any inquiries regarding the application process, contact us at 15592 or execedregistration@aucegypt.edu

  • Core program course fees: 7,200 EGP

    Business Acumen Online course fee: 2,000 EGP

    Total program investment: 63,600 EGP*

    *For payment options, please refer to the payment section FAQs on our website or contact us on 15592

    • All cancellations must be sent in writing to execedregistration@aucegypt.edu. A full refund will be provided for cancellations made 14 days or more before the start date of the course

    • A 50% refund will be provided for cancellations made 13 to 7 days before the start date of the course

    • No refund will be provided for cancellations made 6 days or less before the start date of the course

    • Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days provided that the participant has the actual credit card in addition to the POS receipt or bank statement while requesting a refund

    • The refund of alliance programs are subject to the conditions of the alliance partner

Schedule a Call Apply Now Download Brochure

For further information, please contact us on the following numbers:

Sundays through Thursdays, from 9:00 am – 4:00 pm

for individuals: 15592
for corporates: +2 0106.286.2871

execed@aucegypt.edu