Why Marketing?

Marketing is a vital function of business operations, which impacts the success or failure of any business. Marketing examines consumer perceptions, wants and needs, and develops strategies that adapt to a society’s evolving trends. Marketing is the foundation that enables businesses to make smart and insightful decisions that empower them to grow.

Today, marketing skills are a must-have to navigate our fast-paced era, one that depends on human interaction as an essential function of business. These indispensable skills include learning about consumer insights, the ability to influence purchase decisions, data interpretation, human interaction, understanding the business-consumer relationship from both perspectives and much more. Students pursuing a Bachelor of Business in Marketing (BBM) are equipped to act as well-rounded, critical thinkers, presenting impeccable skills that make them savvier professionals.

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  • Students of the BBM program participate in a multidisciplinary learning experience that takes several perspectives into account, including psychology, information systems and data analytics. The BBM’s curriculum accommodates changing industry requirements and provides students with a more in-depth knowledge of the latest market trends. The coursework covers timely topics that influence business performance and marketing’s role in shaping relevant decisions, such as brand management, product innovation, advertising and communication and exploring buying behaviors.

  • Marketing graduates have various career opportunities at their fingertips. A BBM prepares graduates not only for a career in a traditional business setting but for any industry that requires transforming analytics into strategy. A wide variety of professions utilize a marketing education, including, but not limited to, careers in business intelligence, analytics, management, marketing communications, advertising and public relations.