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Beethoven Tayel

Beethoven Tayel

Active Angel Impact Investor

Founder, and Managing Director, B2LS Consulting

Beethoven Tayel is an active angel impact investor, founder, and managing director at B2LS Consulting, a leading management consulting company dedicated to improving the “lot” of the Middle Eastern business sector, more so of private businesses, in applying their visions and wishes to go international.

Beethoven has advised and coached various SMEs across automotive industries, food industries, white goods industries, and several service sectors. His clients include Al Zamil, Cigala, ALJ, Tamer KSA, Covidien ME, Tanatel, Salhia, Hero, Kraft, Cadbury, Mercedes, Toshiba El-Araby, Orascom Technology, Dakahlia, S&A, as well as several other well-known companies operating within the EMEA region.

Beethoven sits on the board of many multi-million dollar family businesses such as Samir & Ali, Boushahri Medical, Bioenergy, and Al Orsini Group. He has also served as a Board Member in Middle East Council for Small-sized Businesses (MCSBE), Nahdet El Mahroussa NGO, and the National Egyptian Federation for NGOs.

Beethoven has also led various specific women entrepreneurship programs, such as the WEL program (a joint program between Harvard and AUC sponsored by Goldman Sachs) and the EBRD mentors program. 

Beethoven’s professional experiences include:

  • Identifying SME’s and Entrepreneurship standards, best practices, and Implementing world-class benchmarks

  • Managing several SMEs ’ turnaround projects from the assessment phase and implementing a full change management program to achieve the desired targets of the projects’ KPIs.

  • Facilitating training for a group of entrepreneurs by defining the value proposition, building the business model, and creating the detailed business plan.

  • Advising family businesses on the right markets to deal with in the Middle East/ Africa, including knowhow transfer, franchising, technical assistance, and target markets for export development

Before joining B2LS Consulting, Beethoven has worked for many years for the conglomerate Orascom Group. He acted as the owner’s representative for the mega projects department and then became the vice chairman's assistant. Beethoven has also conducted short-term assignments with Krupp Stahlbau Hannover (Germany), other multinational corporations such as B6 (Belgium) and Dan Steel (Denmark).

Beethoven earned his MBA from the University of California San Diego. He also holds a B.Sc. in mechanical engineering from the American University in Cairo (AUC).