Digital Transformation: From Analysis to Strategy

Change has long been a critical business challenge. The rise of digital technologies has accelerated the disruption in virtually every industry, creating critical challenges and immense opportunities.

Digital transformation is about effectively integrating digital technology into relevant areas of the business, refining how the company operates and adding value to its customers.

Effective digital transformation is not only about technology. It is about strategy, leadership and new ways of thinking. This program provides a comprehensive suite of tools and concepts to help business leaders and managers develop effective digital business strategies and lead their way through successful digital transformation.

• Understand the critical difference between digitization, digitalization, and digital transformation. 
• Examine the 5 areas of strategy that have been transformed by digital technologies.
• Recognize the relevant set of tools for evaluating digital challenges and opportunities.
• Identify the components of an internal digital audit.
• Develop effective digital strategies for both incumbents and challengers.
• Explore the components of successful digital business models.
• Discuss various emerging technologies fuelling digital transformation.
• Explain different ways for measuring and evaluating digital transformation success.

• Senior managers to C-Suite professionals in digital and non-digital functions looking for a holistic digital transformation strategy for their organization.
• Middle managers in digital and non-digital functions looking to develop cross-functional skills and capabilities needed to move up the organization’s corporate ladder.
• Entrepreneurs aim to learn how to manage disruptive innovation in a changing environment.
• Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy across industries.
• IT professionals looking to round their repertoire by learning the business side of digital.
• Digital transformation leads and project managers who are assigned a digital initiative and are looking to acquire relevant knowledge.

Domains of Digital Transformation

Examine the five domains of strategy that digital is changing.

Digital Disruption

Evaluate external challenges and opportunities.

Digital Audit

Assess internal digital and leadership capabilities.

Digital Strategies

Develop effective strategies for both incumbents and challengers.

Disruptive Business Models

Master innovative models.

New and Emerging Technologies

Explore big data, machine learning, AI, IoT, etc.

Leading Digital Transformation

Lead the journey of change.

Admission Criteria

• Bachelor’s degree
• Proficiency in written and spoken English
• A minimum of four years of work experience is preferred

Admission Process 

• Prepare Clear, Scanned Copies of the Following Documents (in PDF format):
  • Original Bachelor’s Degree Certificate
  • National Identification Card (ID) or Passport
  • Proof of payment for a non-refundable application fee of LE 550. Please note that your application will not be processed without this proof of payment.
  • Transfer Details: You may use Instapay or e-banking for the transfer.
  • Bank Account Number: 100019246129 (Commercial International Bank - CIB).
  • SWIFT CODE: CIBEEGCX005 
  • IBAN: EG600010000500000100005266372
• Fill in and submit the application form, making sure to upload the required PDF documents as outlined above during the application process.
• The Admissions Committee will review your application and may contact you if additional information is required. An interview may also be conducted to assess how well your goals align with the program's objectives.
• Upon acceptance into the program, you will receive an email detailing the steps for online payment. Registration will be confirmed on a first-come, first-served basis, depending on payment receipt and availability.
• After completing your payment and subject to class availability, you will receive an email with your login credentials for the learning platform. This will allow you to access the program details as soon as they become available. Otherwise, you will receive an email informing you of either being transferred to a new cohort or the unavailability of space for the current intake. 
• A Program Welcome Note will be sent to you 4-6 days prior to the program start date.

For any inquiries regarding the application process, contact us at 15592 or by email.