Strategic Marketing Management Diploma

The Strategic Marketing Management Diploma develops the strategic, analytical, commercial, and
leadership capabilities needed to make informed marketing decisions and create measurable business
impact.
Across nine core courses, participants develop capabilities in marketing strategy, market analysis, brand
building, Revenue Growth Management (RGM) strategies, channels management, AI-assisted marketing
communications, 360° campaign execution, marketing performance, and digital transformation.
The program combines practical frameworks, real-world applications, and case studies, culminating in a
capstone marketing plan that applies the learning to a real or simulated business challenge.

• Diagnose the corporate, business, and marketing strategy landscape in which a brand operates
• Analyze market, industry, competitive, and customer dynamics to develop effective marketing strategies
• Build distinctive brand positioning, identity, and equity that support sustainable growth
• Develop strategic pricing and revenue growth management approaches that support profitable growth
• Design channel and route-to-market strategies across physical and digital touch points
• Plan and Execute integrated, AI-assisted marketing communications and 360° campaigns
• Measure marketing performance using metrics aligned with business objectives
• Lead marketing teams through digital transformation and organizational change

• Middle and Senior marketing professionals looking to strengthen their strategic marketing capabilities and advance their careers.
• Commercial and Business Development Managers and Leaders seeking to transition into marketing or deepen their strategic marketing knowledge, leverage research-based market insights to identify growth opportunities, and align commercial decisions with brand and pricing strategies.
• Marketing Directors seeking to build advanced, practical knowledge across the
  key areas of strategic marketing management.
• Entrepreneurs and Business/Startup Founders looking for structured, evidence-based frameworks to assess markets, build strong brands, and drive sustainable growth.
• Category, Trade Marketing and Channel Managers responsible for translating brand positioning into effective in-store, digital, and omni channel execution.
• Communications, Media and Agency-Facing Leaders looking to strengthen campaign planning, creative briefing, and integrated paid, owned, and earned media execution.

Course 1: Corporate, Business and Marketing Strategy (9 hrs): 

Understand strategy frameworks, strategic decision-making, corporate growth, diversification, and resource allocation.

Course 2: Marketing Research, Industry and Market Environment Analysis (30 hrs): 

Conduct market research, assess external forces and competition, and identify target markets and customer needs.

Course 3: Internal Marketing Analysis and Audit (21 hrs): 

Evaluate internal structures, resources, capabilities, marketing effectiveness, and readiness for data and AI adoption.

Course 4: Marketing Strategy and Brand Building (36 hrs): 

Develop segmentation, targeting, and positioning strategies, build brand identity and architecture, and assess brand equity.

Course 5: Strategic Pricing and Revenue Growth Management (21 hrs): 

Apply value-based pricing, revenue growth management, pricing governance, and analytics to drive profitable growth.

Course 6: Channels Management (21 hrs): 

Design and optimize distribution channels, improve omnichannel customer journeys, and evaluate channel performance and execution.

Course 7: Integrated Marketing Communications and Campaign Management (24 hrs): 

Develop integrated campaigns, define messaging and media strategies, use AI-assisted buyer personas, and measure campaign performance.

Course 8: Strategic Marketing Leadership in a Digital Ecosystem (23 hrs): 

Align marketing metrics with corporate objectives, develop digital measurement frameworks, and communicate performance insights to leadership.

Course 9: Capstone Project: The Marketing Plan (7 hrs): 

Apply program frameworks to develop a comprehensive marketing plan addressing a real or simulated business challenge, from analysis to execution and measurement.

Admission Criteria

• Bachelor’s degree.
• Proficiency in written and spoken English.

• A minimum of 4 years of relevant work experience.

  Holders of relevant AUC Onsi Sawiris School of Business professional certificates will be fast-tracked when applying for the Strategic Marketing Management Diploma.

Admission Process 

• Prepare Clear, Scanned Copies of the Following Documents (in PDF format):
  • Original Bachelor’s Degree Certificate
  • National Identification Card (ID) or Passport
  • Proof of payment for a non-refundable application fee of LE 750. Please note that your application will not be processed without this proof of payment.
  • Transfer Details: You may use Instapay or e-banking for the transfer.
  • Bank Account Number: 100019246129 (Commercial International Bank - CIB).
  • SWIFT CODE: CIBEEGCX005 
  • IBAN: EG600010000500000100019246129
• Fill in and submit the application form, making sure to upload the required PDF documents as outlined above during the application process.
• The Admissions Committee will review your application and may contact you if additional information is required. An interview may also be conducted to assess how well your goals align with the program's objectives.
• Upon acceptance into the program, you will receive an email detailing the steps for online payment. Registration will be confirmed on a first-come, first-served basis, depending on payment receipt and availability.
• After completing your payment and subject to class availability, you will receive an email with your login credentials for the learning platform. This will allow you to access the program details as soon as they become available. Otherwise, you will receive an email informing you of either being transferred to a new cohort or the unavailability of space for the current intake. 
• A Program Welcome Note will be sent to you 4-6 days prior to the program start date.

For any inquiries regarding the application process, contact us at 15592 or by email.