KCC Partners with Ivey Publishing to Expand Global Reach
El Khazindar Business Research and Case Center (KCC) at the Onsi Sawiris School of Business is announcing an exciting partnership with Ivey Publishing, a global leader in business case publishing, to distribute a collection of KCC case studies and launch a co-branded case collection.
This partnership, effective June 4, 2025, focuses on distributing high-quality case studies that highlight businesses and industries in the Middle East and Africa (MEA) region.
Through this collaboration, KCC’s case studies will now be accessible to educators, students and organizations worldwide via Ivey Publishing’s extensive print and digital distribution network. This strategic move not only enhances the visibility of KCC’s work but also positions it as a significant contributor to global business education.
The partnership reflects KCC’s commitment to bridging the gap between academic research and practical business insights. By showcasing the unique challenges and opportunities faced by businesses in the MEA region, KCC aims to foster a deeper global understanding of this dynamic and rapidly evolving market.
Candis McInnes, executive director of Ivey Publishing, expressed her enthusiasm for the collaboration:
“We’re proud to partner with the El Khazindar Business Research and Case Center at the Onsi Sawiris School of Business of The American University in Cairo (AUC) to bring forward case studies that reflect the dynamic nature of business across regions and highlight the unique perspectives of case writers from around the globe. This collaboration supports our commitment to case learning for the world by making globally relevant learning materials accessible to all educators and students engaging with the case method.”
Engy Magdy, director of KCC, shared her thoughts on behalf of the school:
“Partnering with the prestigious Ivey Publishing reflects KCC’s commitment to sharing the voices and stories of businesses in the MEA region. This collaboration expands the global reach of our case studies and supports our mission to advance impactful business education. We look forward to working closely with Ivey, confident that this partnership will benefit the case community in the MEA region and beyond.”
The case collections will feature case studies that address a wide range of topics, including entrepreneurship, innovation, leadership and sustainability, all within the context of the MEA region. By collaborating with Ivey Publishing, KCC ensures that these cases will be leveraged as educational tools, promoting experiential learning and equipping students and business leaders with the skills and knowledge to navigate complex global challenges.
This partnership is a milestone in KCC’s mission to expand the global reach and impact of its case studies. It also reinforces KCC’s position as the leading case development center in the MEA region and a key player in advancing the use of case studies as powerful tools for learning and development.
Whether you're an educator, a business professional, or a student, this collaboration will provide you with access to diverse, high-quality case studies that offer valuable insights into the business landscape of the MEA region and beyond.
Stay tuned for more updates on the launch of the co-branded collection and how it will shape the future of business education!