The AUC School of Business has launched its environmental, social and governance (ESG) Barometer initiative to promote sustainable business practices in Egypt. The initiative takes an innovative approach to studying ESG readiness and represents a significant step toward aligning the corporate landscape with global sustainability standards. As part of the ESG Barometer, the aim is to provide an overview of how well Egyptian companies respond to sustainability needs and priorities in various sectors. The initiative seeks to create a robust data set by conducting anonymous surveys of leading companies. The research will provide insight into Egypt's current ESG practices and future development.

“Our vision is to raise awareness, facilitate strategic improvements, and promote sustainable and responsible business practices in alignment with global standards and local priorities," stated Sherif Kamel, dean of The AUC School of Business. “We believe that by providing these timely insights, we can empower stakeholders at all levels to confidently guide their strategies and respond quickly to emerging trends and opportunities.”

The ESG Barometer goes beyond simply collecting data. By providing robust data tracking tools and clear analysis tailored to users' needs, the initiative aims to empower a wide range of stakeholders. This includes business leaders, investors, policymakers, and researchers. The insights from the Barometer will enable informed decision-making and strategic planning.

“We’re not just producing a report,” explained Dean Kamel. “We are developing a tool that can bring about real change in the way companies in Egypt deal with sustainability and corporate responsibility.”

As Egypt plays an increasingly important role in sustainability, the ESG Barometer is becoming highly relevant. By providing a clear picture of where Egyptian companies stand in terms of ESG practices, the Barometer will highlight areas for improvement. It will also showcase progress and success stories.

The first ESG Barometer edition is scheduled to be published on October 30, 2024. Results are expected to be released at the AUC Business Forum 2025 in March 2025. Companies who are interested in participating or stakeholders who want more information are encouraged to contact Professor of Practice and CIB Endowed Chair Noah Farhadi at the Heikal Department of Management or Assistant Professor Dina Elbassiouny at the Youssef Nabih Department of Accounting. 

‘With this initiative, we are going to deepen our understanding of and showcase the progressive sustainability mindset of executives in the region’, said Noah Farhadi. Elbassiouny added, ‘Sustainability is one of the top priorities of progressive organizations in Egypt. ESG Barometer will help us predict sustainable development in the future.’ 

With this initiative, AUC School of Business reaffirms its commitment to promoting sustainable development and responsible business practices in Egypt. It also sets high standards for corporate assessment and transparency.

Take Action Now: 

Companies interested in participating can complete the Survey in English or Survey in Arabic.  

For more information, visit our website.

A Legacy of Learning

Graduating in 1985, Sarhank's dedication to continuous education is evident in his pursuit of a doctorate degree in his 60s. This remarkable achievement showcases his unwavering commitment to personal growth and intellectual development. His journey inspires others to relentlessly pursue their dreams, emphasizing the importance of lifelong learning as a key to personal and professional success.

The Birth of Innovation

Moustapha Sarhank developed the Sufi Corporate Leadership Model (SCLM), an innovative approach that blends spiritual wisdom with practical business strategies. Rooted in the principles of Sufism, this model emphasizes personal vision, self-awareness, and excellence as cornerstones for its triangular structure. His innovative framework integrates these spiritual insights to guide corporate leadership while developing environments where ethical behavior and personal growth flourish. 

Sarhank's book, Bringing the Right Arm Back: A Journey in Sufi Corporate Leadership, delves deeper into these concepts, offering a comprehensive guide to merging spirituality with leadership.

AUC School of Business Impact

Reflecting on his time at AUC, Sarhank credits the School of Business for providing a strong foundation in ethical leadership. The diverse and dynamic environment fostered his innovative thinking and commitment to excellence. His role as executive chairman of the International Business Association Group (IBAG) and success in introducing global tech giants to the Middle East showcase the influence of his AUC education.

Inspiring Future Leaders

Sarhank encourages students to lead with a servant’s heart, emphasizing the importance of prioritizing others' needs and approaching leadership with humility. He believes that understanding your spiritual values can provide a guiding compass for your actions and decisions, ensuring authenticity and integrity in all endeavors.

He urges aspiring leaders to uphold the highest ethical standards, demonstrating transparency and fairness in every aspect of their professional lives. Continuous growth is key; Sarhank advises embracing every opportunity for personal and professional development, remaining open to learning and self-improvement.

Balancing ambition with purpose is crucial. He inspires young leaders to align their career goals with broader spiritual aspirations, striving to make meaningful impacts while staying true to their values.

Through these insights, Sarhank hopes to empower the next generation to lead with authenticity and a sense of greater purpose, fostering a new era of responsible and compassionate leadership.

AUC School of Business: A Hub for Future Leaders

As a member of the Dean’s Advisory Board, Sarhank remains committed to AUC School of Business’ ethos of being a leading global center for business education. His journey highlights the vital role of the school in nurturing leaders who aim to make a positive impact worldwide.

Moustapha Sarhank’s story is not just about personal success, but about inspiring future generations to lead with integrity, compassion, and purpose. His journey stands as a beacon for those aspiring to combine ethical leadership with professional excellence.