Happening @AUC
Perfecting your product launch strategy
Launching a new product into the market can be the beginning of a wonderful journey…or a total fiasco. It is a key moment that requires all of your care and attention. Join this session of the Department of Management Academic Talks, where we will be sharing the best practices to shoot your new product straight to the stars.
Business News
In the Media
What After Egypt's Economic Reforms?
Business Forward's second anniversary, themed around 'What After Egypt's Economic Reforms? A Look Forward.' brought about economic insights on the next steps the country needs to take after the recent economic reforms, the event featured insightful modern day 15-minute sessions with experts from the government, financial institutions, the private sector, academia, and international organizations. You can check DMC TV's report below.
Business News In Motion
Alabbar Webinar "Entrepreneurship and Innovation"
November 25, Mohamed Alabbar, founder of Emaar Properties and Noon, was the keynote speaker at the Entrepreneurship and Innovation webinar hosted by AUC. This is the first in a series of webinars featuring Alabbar.
Videogames: A Blessing or a Curse?
Studies have often shown the negative effects of video games on children. Dina Bassiouni '06, assistant professor of marketing, takes a different stance through her research, highlighting the role of video games on children's identity development as well as other social and educational benefits. Watch her discuss her research
Women on Boards Monitoring Report - English
The report includes a simple indicator for women on boards in Egypt and identifies the gap of women on boards in each sector to reach the target of the 2030 strategy. The gap of women on boards in particular sectors was disclosed, with banks leading with 11.4%, followed by listed companies 10.2% and public enterprise companies 8.3%.
