On April 6, we hosted 20 undergraduate students from Leeds University Business School. The week-long trip was nothing short of remarkable. From classes given by faculty to practical insights from Egyptian industry leaders, the study tour offered an enriching academic journey, complemented by unforgettable cultural experiences.

A Phenomenal Learning Experience 

During the tour, students were exposed to the different facets that make up the business landscape in Egypt. From entrepreneurship and branding to the fundamentals of the MENA region’s economy, the study tour encapsulated the key knowledge points that students need to know in order to do business in the Middle East.

This experience not only focuses on giving the students a solid theoretical understanding, but it is also deeply rooted in the context of the region; with industry-focused sessions on areas such as sports marketing and tourism, students were able to explore areas that are uniquely influential within the Egyptian market. 

“The program has been a learning experience for our international business students. It offered an amazing balance of academic insight, cultural immersion and corporate engagement, giving our students a deep understanding of the MENA region's business dynamics and global relevance,” said Andy Smith, director of student education for the International Business Department.

An Industrial Encounter 

What makes DBiME a special experience is its immersive edge, offering industry visits that are designed to demonstrate to students how key players in the Egyptian business landscape function. In this tour, students had the opportunity to visit the Domty and P&G  plants as well as meet the CEO and Vice Chairman of the Board of Domty, Mohamed El Damaty. Many students enjoyed the contrast between both, with each having its own unique features that made it stand out.

As Charlie Fullerton, one of the students said, “When we went to the Domty headquarters, we got to meet the CEO and that is something you wouldn’t get the opportunity to see in the UK. I was able to ask the person who is actually running the company  questions, and find out more about the business  firsthand”. 

A Cultural Dream

While the program focuses on academia and professional advancement, Egypt’s unique cultural context remains at the heart of the experience. Visits to cultural landmarks like the Pyramids, Khan El-Khalili and El Moez embellished the tour, making it a truly unforgettable experience.

“I know it’s a study tour, but the culture and exploring all the places here is something else,” said Summer Heeks, one of the students who were visiting Egypt for the first time ever. Another student, Louis Bulpitt said, “The experience was a 10 out of 10 both in terms of  fun and education - Egypt is beautiful and the hustle and bustle in Cairo is really good”. 

 

This partnership, effective February 1, 2025, focuses on distributing high-quality case studies that highlight businesses and industries in the Middle East and Africa (MEA) region.

Through this collaboration, KCC’s case studies will now be accessible to educators, students and organizations worldwide via Ivey Publishing’s extensive print and digital distribution network. This strategic move not only enhances the visibility of KCC’s work but also positions it as a significant contributor to global business education.

The partnership reflects KCC’s commitment to bridging the gap between academic research and practical business insights. By showcasing the unique challenges and opportunities faced by businesses in the MEA region, KCC aims to foster a deeper global understanding of this dynamic and rapidly evolving market.

Candis McInnes, executive director of Ivey Publishing, expressed her enthusiasm for the collaboration:

“We’re proud to partner with the El Khazindar Business Research and Case Center at the Onsi Sawiris School of Business of The American University in Cairo (AUC) to bring forward case studies that reflect the dynamic nature of business across regions and highlight the unique perspectives of case writers from around the globe. This collaboration supports our commitment to case learning for the world by making globally relevant learning materials accessible to all educators and students engaging with the case method.”

Engy Magdy, director of KCC, shared her thoughts on behalf of the school:

“Partnering with the prestigious Ivey Publishing reflects KCC’s commitment to sharing the voices and stories of businesses in the MEA region. This collaboration expands the global reach of our case studies and supports our mission to advance impactful business education. We look forward to working closely with Ivey, confident that this partnership will benefit the case community in the MEA region and beyond.”

The case collections will feature case studies that address a wide range of topics, including entrepreneurship, innovation, leadership and sustainability, all within the context of the MEA region. By collaborating with Ivey Publishing, KCC ensures that these cases will be leveraged as educational tools, promoting experiential learning and equipping students and business leaders with the skills and knowledge to navigate complex global challenges.

This partnership is a milestone in KCC’s mission to expand the global reach and impact of its case studies. It also reinforces KCC’s position as the leading case development center in the MEA region and a key player in advancing the use of case studies as powerful tools for learning and development.

Whether you're an educator, a business professional, or a student, this collaboration will provide you with access to diverse, high-quality case studies that offer valuable insights into the business landscape of the MEA region and beyond.

Stay tuned for more updates on the launch of the co-branded collection and how it will shape the future of business education!

Held at the historic AUC Tahrir Square campus, the event brought together thought leaders, academics and professionals to explore themes of collaboration, innovation, and sustainable development.

A Shared Commitment to Transformation

Organized in partnership with prestigious organizations, including the Association to Advance Collegiate Schools of Business (AACSB), Inside Business Education (IBE), Times Higher Education (THE) and the Principles for Responsible Management Education (PRME), the event highlighted a shared commitment to advancing business education across Africa and beyond.

“We convened Africa Day to celebrate the continent, foster serious dialogue on its pressing challenges and develop actionable, Africa-led solutions through collaboration between business schools and industry leaders,” shared Samer Attalah, associate dean for graduate studies and research at the Onsi Sawiris School of Business.

In the same vein, Dean Sherif Kamel stressed the importance of embedding climate and sustainability into education, noting, “The issues of climate change and sustainability should be seamlessly integrated in the learning experience of our students—otherwise, they risk remaining isolated silos."

Business Schools for Climate Change Africa

Moderated by Dina Abdel Fattah, assistant professor of economics and chair of the Mohamed Shafik Gabr Department of Economics at the Onsi Sawiris School of Business, this roundtable explored how business schools can embed sustainability into curricula, advance climate-focused research and equip graduates to address Africa’s climate challenges through responsible business practices. 

Panelists emphasized the importance of tailoring climate education to reflect Africa’s unique environmental and economic realities, such as managing water scarcity, energy transitions and agricultural sustainability. Participants agreed that addressing climate change should be foundational in education strategies, with a focus on regional relevance to tackle Africa's specific environmental and economic challenges. 

Collaboration between African institutions and global partners was also emphasized as vital for amplifying impact, pooling resources and sharing knowledge. Interdisciplinary collaboration with schools of engineering, environmental science and public policy was also emphasized as critical for providing students with a comprehensive understanding of sustainability challenges and opportunities.

Bridging the Skills Gap: Challenges and Opportunities

Moderated by Benjamin Stevenin, director of business schools solutions and partnerships at Times Higher Education, this session examined the disconnect between curricula in African business schools and the evolving demands of the job market. 

With Africa’s youth population rapidly growing, panelists emphasized the urgent need for job-ready skills in digital literacy, sustainability and entrepreneurship. They highlighted the importance of university-employer partnerships, showcasing how internships and co-op programs prepare students for immediate impact in industries such as finance and technology. 

Faculty development was also highlighted as essential, focusing on equipping educators to teach emerging topics and integrate vocational training into curricula. The session concluded with a call for African business schools to adapt swiftly, anticipating future workforce needs while driving innovation and resilience.

The Role of African Business Schools in a Fast-Changing World

The keynote address by Mahmoud Mohieldin, professor of economics and finance at Cairo University and United Nations Special Envoy on Financing the 2030 Sustainable Development Agenda, brought into sharp focus the challenges and opportunities facing Africa in an era of rapid change.

Mohieldin outlined the geopolitical shifts, digital disruptions and climate challenges reshaping the global economy, highlighting the dual responsibility African business schools have in preparing students to navigate these complexities. He emphasized that Africa, as a region, must not only adapt to the risks posed by climate change but also position itself to capitalize on the economic opportunities it presents.

The address highlighted the need for African business schools to act as proactive agents of change, equipping students to think critically and act decisively in uncertain environments. He called for values-driven education, prioritizing ethical leadership alongside technical and managerial expertise.

Collaboration and innovation were key themes, with Mohieldin urging schools to work closely with governments, industries and local communities to ensure their programs address real-world challenges. He concluded with a powerful message: African business schools must redefine their role as catalysts for sustainable development, shaping leaders who drive inclusive growth and resilience across the continent.

AI in Business Education Showcase

An engaging and interactive workshop led by Lakshmi Goel, dean of the School of Business Administration at Al Akhawayn University and Benjamin Stevenin, director of business school solutions and partnerships at Times Higher Education, explored how artificial intelligence is redefining the landscape of business education and the opportunities it presents for both students and educators.

The session demonstrated how tools like ChatGPT can enhance teaching and research by supporting tasks such as grading, providing personalized feedback and designing curriculum materials. These capabilities allow educators to focus more on student engagement and mentorship. Additionally, the session highlighted AI’s role in advancing interdisciplinary research, with examples of how it can simplify data analysis and enable predictive modeling for sustainability studies and business scenarios.

Embedding AI into curricula was identified as essential to prepare students for an AI-driven future. Ethical considerations, including equitable access and maintaining human-centered values, were also discussed, emphasizing that AI should enhance, not replace, critical thinking and creativity. The session concluded with a call for strategic leadership to integrate AI across teaching, research, and student services.

Looking Ahead

Africa Day 2025 highlighted the crucial role of business education in shaping Africa’s sustainable and inclusive future. Through collaboration, innovation and curricula aligned with regional and global priorities, African institutions are uniquely positioned to equip leaders to tackle challenges such as climate change, digital disruption and economic development. The event’s discussions and partnerships laid a strong foundation for developing resilience, prosperity and long-term impact across the continent.

Watch the highlights of Africa Day 2025

View photos of the Africa Day 2025 event

Business Forward Annual Event 2025

Hosted by Business Forward, the knowledge portal of the Onsi Sawiris School of Business at The American University in Cairo, this year’s flagship event took place under the theme, Future Forward: Inspiring Business in 2025. The gathering embodied Business Forward’s mission to provide credible, insightful and forward-thinking analysis for decision-makers and the business community across Egypt and the wider Arab region.

Since its launch in 2017, Business Forward has served as a trusted hub for economic expertise. Its annual event, held consistently since 2018, has grown into a signature platform for high-impact exchange. This year’s program featured four dynamic sessions exploring innovation, industrial growth, export competitiveness, leadership, investment strategies and economic resilience.

What’s Next? Navigating Egypt’s Economic Landscape Amid Global Turbulence

The event opened with a compelling discussion titled What’s Next? Navigating Egypt’s Economic Landscape Amid Global Turbulence. The discussion featured Mohamed Youssef, CEO of Dcode Economic and Financial Consulting and was moderated by Dina Abdel Fattah, assistant professor of economics and chair of the Mohamed Shafik Gabr Department of Economics.

The conversation offered a comprehensive assessment of how Egypt is navigating an increasingly complex global environment. Youssef highlighted that the global economy is undergoing a structural transformation rather than a temporary period of disruption. Geopolitical tensions, protectionism and the decline of legacy economic models, such as the Washington Consensus, are redefining how countries must operate.

In this context, Egyptian firms, particularly in IT, tourism and outsourcing, are pivoting toward export-led growth strategies to mitigate currency challenges while leveraging Egypt’s comparative advantage in affordable, skilled labor. However, vulnerabilities persist. Regional conflicts, such as the Israel-Iran escalation, continue to impact energy security, supply chains and critical sectors such as tourism, manufacturing and agriculture. Industries reliant on CO₂ byproducts, such as fertilizers and beverages, are particularly at risk.

A major concern raised during the session was Egypt’s ongoing skills mismatch. Despite the country’s large youth population, many graduates lack job-ready skills. To address this, urgent investments in skilling and reskilling programs aligned with labor market demands are essential.

The session concluded with a call for reform rooted in local realities and implemented through inclusive collaboration. Speakers emphasized the need for evidence-based reforms shaped through dialogue between the government, the private sector, academia and civil society.

Visionary Leaders: The Future of Innovation and Resilience

The second session, Visionary Leaders: The Future of Innovation and Resilience, brought together top executives who are redefining leadership amid uncertainty. Moderated by Alaa Hashim, founder and executive partner at Transcendium, the panel featured Hadeer Shalaby, managing director of Talabat Egypt, Moataz Sedky, general manager of Travco Group and Marwa Abbas, general manager and technology leader for IBM North East Africa.

The panel highlighted a core insight: today’s leadership must be ambidextrous, managing short-term volatility while simultaneously building capacity for long-term innovation and growth. Agility, foresight and adaptability are no longer optional - they are essential. 

A central point of discussion was the role of artificial intelligence (AI). Rather than replacing human workers, AI is transforming job roles and creating demand for entirely new skill sets. Companies like IBM and Talabat are integrating AI to streamline operations, improve customer experience and boost efficiency. However, realizing AI’s potential requires urgent workforce reskilling.

Panelists also highlighted shifting customer expectations. Shalaby emphasized that speed, personalization and reliability are now baseline consumer demands. Talabat’s success lies in its data-driven segmentation and responsiveness to evolving behavior patterns. Similarly, Sedky illustrated Travco’s transformation from a traditional tour operator into a fully integrated travel and hospitality group, illustrating how even legacy industries must digitize to remain relevant in today’s competitive and rapidly shifting market.

Finally, the panel stressed the importance of inclusive, locally driven innovation. Long-term resilience requires solutions that reflect local contexts and empower communities. 

Industrial Growth: Opportunities for Local Growth and Global Outlook

The third panel, Industrial Growth: Opportunities for Local Growth and Global Outlook, explored Egypt’s manufacturing sector as a driver of national resilience and global competitiveness. Moderated by Sherwat Elwan Ibrahim, associate professor of operations management at the Onsi Sawiris School of Business, the discussion featured Ahmed Abdel Wahab, managing director of Egyptian German Automotive, Alfred Younan, CEO of Edita Food Industries, Riad Armanious, CEO of Eva Pharma and Moussa Asfour, deputy CEO of Carina Wear. 

Panelists emphasized the need to shift from volume-based production to value-based manufacturing. This transformation requires stronger investment in research and development, innovation and technical and vocational education. Changing societal perceptions around industrial careers is also essential to unlock Egypt’s industrial potential.

The discussion also addressed the fragility of global supply chains, with panelists advocating for localizing supply chains through regional sourcing, logistics hubs and industrial clustering. Sustainability and digitalization were also highlighted as essential levers for competitiveness. From energy-efficient systems to smart manufacturing technologies, Egypt’s industrial sector must embrace new tools to boost competitiveness while meeting global environmental standards.

The panel concluded by emphasizing sector-specific policy interventions. Tailored support for industries like pharmaceuticals, food processing, textiles and automotive is critical for scaling up exports and achieving sustainable industrial growth.

Fireside Chat: Beyond Borders: Export, FDI and Logistics in a Shifting World

The event concluded with an exclusive fireside chat titled Beyond Borders: Export, FDI and Logistics in a Shifting World. The discussion featured Hossam Heiba, president of the General Authority for Investment and Free Zones (GAFI) and was moderated by Abir Leheta, CEO of Egytrans.

Heiba shared insights into Egypt’s strategic shift towards positioning itself as a global investment destination. Anchored in Egypt’s Vision 2030, the government aims to increase exports to $145 billion in exports, achieve 7% GDP growth and reduce unemployment to below 6%. Education and healthcare were identified as foundational pillars for long-term human capital development.

The conversation also addressed Egypt’s focus on eight strategic sectors, including the green economy, ICT, logistics and tourism. Heiba emphasized the importance of attracting sustainable, impactful and technology-driven foreign direct investment (FDI). While Gulf investment continues to play a vital role, Egypt is increasingly attracting interest from Europe, Asia and Latin America due to significant improvements in infrastructure and market accessibility. 

Logistics and connectivity emerged as core enablers of competitiveness. Egypt is making substantial investments in ports and roads networks to position the Suez Canal Economic Zone as a global hub for logistics and light industry. These developments aim to boost Egypt’s share of global trade from 12.5% to 20%.

A significant takeaway from the discussion was GAFI’s transformation from a regulator to a facilitator. The private sector is being encouraged to take the lead in investment promotion, both domestically and internationally. Additionally, Egyptian companies are receiving support to expand abroad, building reciprocal relationships that reinforce Egypt’s standing in global markets.

Looking Ahead

The 2025 Business Forward Annual Event reaffirmed the power of informed dialogue in shaping Egypt’s economic future. Across every session, the message was clear: resilience in today’s world is built through vision, innovation, agility, adaptability and collaboration. Whether driving exports, transforming industries or enabling digital ecosystems, the future of business in Egypt will depend on our collective ability to anticipate change and lead through it.

Watch the highlights of the Business Forward Annual Event 2025

View photos of the Business Forward event here

Anchored at the Onsi Sawiris School of Business through the John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business, the fellowship is more than just a stepping stone—it is a transformative experience that equips emerging changemakers with the tools, networks and values to lead.

Each year, fellows from Egypt, Jordan and Greece are selected for a full-year experience embedded within mission-driven organizations. Through structured mentorship, professional placements and reflective learning, they are challenged to develop not only their skills but their understanding of what it means to lead responsibly in an evolving civic landscape.
 

A Landmark Gathering in Aswan

This year marked a major milestone in the fellowship’s journey: the Lazord Fellowship International Conference was hosted in Egypt for the first time since the program began. Held in Aswan from February 16 to 20 and organized by the Gerhart Center, the conference brought together current and graduating fellows from the three regional chapters for five days of dialogue, learning and community building.

More than a professional event, the gathering served as a space for shared reflection and forward-looking inspiration. Fellows discussed pressing challenges and exchanged ideas rooted in their projects, while deepening their cross-cultural bonds. Hosting the conference in Egypt not only celebrated the country’s foundational role in the fellowship but also reaffirmed the program’s growing regional presence.
 

Celebrating the 2023/24 Cohort

The fellowship year culminated in the Lazord Graduation Ceremony, held on June 19, 2025, at the AUC Tahrir Square campus. The event honored the achievements of the 12 fellows from the 2023-2024 cohort, showcasing their contributions to civil society and the positive impact they had within their host organizations.

The celebration also acknowledged the essential support of mentors, host institutions and partners who make the fellowship possible. Remarks by professor Ali Awni, director of the Gerhart Center and Nada Bahgat, senior program officer at the Lazord Fellowship, emphasized the spirit of service, resilience and leadership embodied by the graduates.
 

A Fellowship That Builds Beyond a Year

From its beginning, the Lazord Fellowship continues to grow as a platform for socially committed leadership across borders. Its alumni network includes social entrepreneurs, educators, nonprofit professionals and civic advocates who carry the fellowship’s values into every sector they enter.

Grounded in experience and guided by mentorship, the Lazord Fellowship nurtures not just careers but a mindset of lifelong civic responsibility. With each new cohort, it invests in a future shaped by individuals who are equipped, empowered and ready to lead change—locally, regionally and beyond.

For the first time in Egypt, this globally recognized program is offering women entrepreneurs not just resources and funding, but real, meaningful access to knowledge, networks and a community that believes in their potential.

Fueling Ambitions and Turning Ideas Into Impact

Futuremakers Women in Tech Egypt is a three-month journey created especially for early-stage, women-led startups working across a wide range of sectors, from healthcare and education to climate, agriculture and mobility. The program combines mentorship from experienced founders and industry experts, tailored workshops to sharpen business and leadership skills and exposure to investors and ecosystem partners. By the end of the program, three standout teams will receive up to $10,000 in equity-free funding to help bring their vision to life. But perhaps just as important, every participant will leave with something far more valuable: Clarity, confidence and connections that last well beyond the accelerator.

A Celebration of Vision, Drive and Community

The program officially kicked off on May 26, 2025, with a vibrant launch event at Moataz Al Alfi Hall, AUC New Cairo. It was a day filled with energy, optimism and the shared belief that when women thrive, economies and societies thrive with them. Attendees heard from Sherif Kamel, dean of the Onsi Sawiris School of Business, who reaffirmed the school’s commitment to inclusive entrepreneurship and Rola Abu Manneh, CEO of UAE, Middle East and Pakistan at Standard Chartered, who spoke about the power of opportunity and the need to support women innovators across the region.

The event also featured an insightful panel discussion - moderated by Ahmed Fadl, senior program manager at Village Capital, with panelists included Azza El Shinnawy, founder of PortfolioTECH; Farah Emara, co-founder of FreshSource, Mohamed Gad, CEO and head of coverage for Egypt at Standard Chartered and Ayman Ismail, founding director of AUC Venture Lab. 

A Program Designed with Women at the Center

This program isn’t just about funding—it’s about giving women the space, tools and support they need to thrive. It’s about building a space where entrepreneurs can ask questions, test ideas, meet role models and be part of a network that sees them and backs them. Whether you're developing a pop climate-resilient farming solution, building a mobile health platform or reimagining how communities access clean water, this is a place where your work matters.

Looking Ahead

At the Onsi Sawiris School of Business, we believe that inclusive innovation is not a trend—it’s the future. By investing in women, we invest in entire communities, industries and economies. Futuremakers Women in Tech Egypt reflects our shared belief in the power of entrepreneurship to drive real change.