Senior Executive Diploma

In today's rapidly evolving economy, adaptability and innovation are essential skills. The constant need for
value creation in a challenging environment demands effective management, precision, and a well-rounded
understanding of how business works. The Senior Executive Diploma is designed to provide middle and senior managers with a comprehensive understanding of best-practice management in a broad range of areas. 

Participants will be trained in hard skills encompassing finance, economics, digital transformation, and strategy. They will also practice soft skills that are crucial for leading teams from different cultures and backgrounds.

The Senior Executive Diploma program is mapped to the prestigious Chartered Management Institute's Senior Executive Leadership Programme (SELP). Through our partnership with CMI, this mapping gives you world-leading management and leadership credibility upon the completion of the program, providing lifelong professional credibility, backed by a British Royal Charter.

• Create a guiding vision while integrating and managing various organizational functions, levels, processes, and teams (people) to create value
• Apply key financial principles in real-world contexts
• Examine and reflect on issues central to the world we live in; namely how the economy functions, and how resources are coordinated to achieve business objectives
• Learn to use data to make informed decisions
• Formulate winning business strategies based on a robust analysis of the business environment
• Demonstrate customer-centricity in setting commercial direction, and in managing operations
• Develop powerful and effective business plans, and manage strong execution programs
• Explain the domains of digital transformation in the broader context of digitalization
• Analyze digitalizing companies, markets, and industries in cases, to enable informed decisions
• Identify and apply different leadership styles to maximize team performance and organizational effectiveness.
• Evaluate the role of various leadership mindsets and skill sets and apply them to real-world scenarios to enhance personal and team effectiveness

• Achieve the highly respected CMI Senior Executive Leadership Qualification upon completion, boosting your credentials and credibility as a leader.
• Graduate with Chartered Manager (CMgr MCMI) or Chartered Fellow (CMgr FCMI) status, officially the highest management and leadership statuses in the world.
• Receive 12 months of complimentary CMI membership during the program, providing access to exclusive career tools, study resources, events, and a professional network to fuel leadership development.

• Middle-functional managers looking to develop the essential set of cross-functional skills and capabilities needed to move up in the organization’s managerial positions
• Experienced managers moving or aiming to move into business leadership positions, and looking to boost their leadership capabilities
• Business Development Managers with specific needs to understand multiple business disciplines
• Family leads who are assigned influential roles in their family business
• Management consultants who are looking to establish relevant cross-functional skills
• Managers of other functions who are looking for a career shift

A. Core Courses

Organizational Management (24 hrs)

Explore multiple facets of management; organizational behavior, process management, corporate governance, change management, and project management.
Use relevant methodologies, tools, and processes to improve management skills and enable effective assessment and adjustment of operational processes and strategic goals.

Economics for Business (9 hrs)

Economics for Business is the science and art of utilizing macro and microeconomic analyses in formulating and executing corporate strategy. Participants will learn how the macroeconomic machine functions and how it influences key variables, such as the policy interest rate and the exchange rate. Furthermore, participants will learn how to deploy natural and synthetic hedging strategies to manage macro/micro-level risks.

Financial Management (24 hrs)

Explore how to read/analyze/manage financial statements, classify different types of costs, make financial decisions and compare different investment opportunities, as well as how to optimize capital structure in view of the availability/cost/tenure of each source of finance.

Strategic Management (24 hrs)

Examine a wide array of strategic tools and frameworks and explore their application in a broad range of competitive situations.
Understand the process of strategy development and execution from environmental and competitor analysis, through crafting a competitive position, to strategic agility, innovation and implementation.

Marketing Management (24 hrs)

Understand the components of an effective strategic marketing plan, covering key concepts and processes, from analyzing the business environment through formulating winning marketing strategies, to the effective execution of marketing programs.

Digital Innovation (24 hrs)

Understand digital transformation and acquire the needed knowledge to manage digital transformation initiatives.
Participants will be exposed to different digital business models and strategies, applying relevant tools like the Competitive Value Train, Platform Model Map, and Digital Audits.

Leading People (12 hrs)

This module inspires and empowers participants with the transformative mindsets and cutting-edge skills needed to lead confidently and clearly. Participants will dive into updated principles that set exceptional leaders apart, from closing the leadership gap to embracing the challenges and trends that will define the future of leadership. Through engaging discussions, real-world case studies and the thrilling Patient Zero Simulation, participants will gain hands-on experience to sharpen their leadership edge. By mastering four core leadership mindsets and five vital skills, participants will be ready to navigate uncertainty, inspire their team and steer their organization toward success in an ever-evolving landscape.

B. Business Acumen (Self-Paced Online)

Effectively operating within a business setting and having a positive contribution require a certain set of skills and competencies. The business acumen courses explore critical 21st-century skills needed for today’s business world, enabling passion and speed in dealing with different business situations.
To check out the full list of our Business Acumen courses, click here.

Admission Criteria

• A bachelor’s degree
• A minimum of six years of relevant work experience is preferred 
• Proficiency in written and spoken English

Admission Process 

• Prepare Clear, Scanned Copies of the Following Documents (in PDF format):
  • Original Bachelor’s Degree Certificate
  • National Identification Card (ID) or Passport
  • Proof of payment for a non-refundable application fee of LE 750. Please note that your application will not be processed without this proof of payment.
  • Transfer Details: You may use Instapay or e-banking for the transfer.
  • Bank Account Number: 100019246129 (Commercial International Bank - CIB).
  • SWIFT CODE: CIBEEGCX005 
  • IBAN: EG600010000500000100019246129
• Fill in and submit the application form, making sure to upload the required PDF documents as outlined above during the application process.
• The Admissions Committee will review your application and may contact you if additional information is required. An interview may also be conducted to assess how well your goals align with the program's objectives.
• Upon acceptance into the program, you will receive an email detailing the steps for online payment. Registration will be confirmed on a first-come, first-served basis, depending on payment receipt and availability.
• After completing your payment and subject to class availability, you will receive an email with your login credentials for the learning platform. This will allow you to access the program details as soon as they become available. Otherwise, you will receive an email informing you of either being transferred to a new cohort or the unavailability of space for the current intake. 
• A Program Welcome Note will be sent to you 4-6 days prior to the program start date.

For any inquiries regarding the application process, contact us at 15592 or by email.