Business Acumen Courses
The School of Business Executive Education is introducing a series of self-study business acumen courses, these courses are geared to offer participants a set of all-rounded business skills that are essential for every successful professional. Our online self-study courses bring the best features of the AUC School of Business Campus experience to life in a digital format.
The Business acumen courses are offered exclusively to:
- Executive Education participants attending any of our certificates or diplomas
- AUC graduate students
- Executive Education and AUC alumni
Participants will explore the fundamentals of design thinking as a mindset, framework, and toolkit that is both structured yet versatile. Design Thinking is a human-centered problem-solving approach that is practiced by fortune 500 companies, universities, governments, and NGOs across the world to identify hidden opportunities, and design user-centered innovative products, services, businesses, governance, and social solutions for tomorrow.
The course aims to lay the foundation of empowering individuals and organizations to handle crisis situations and to effectively ensure the business continuity of their organizations while keeping the strategic objectives and shared goals on the same course. Topics covered will include Risk Evaluation and Control, Business Impact Analysis, Developing Business Continuity Plan and Strategies, Emergency Preparedness and Response plan, Organizational Performance Parameters to Control during the Crisis, Organizational Awareness, and Coordinating with external parties.
Whether you are an employee, entrepreneur, or senior executive, personal branding is an effective way to create a positive representation of your skills, interests, and goals – it has become an essential part of building your professional reputation. Creating a personal brand can be a challenging and confusing task. And one of the easiest ways to get lost in the process is to not know where to start. This course will clearly identify what personal branding is and what it is not. It will help you bridge the gap between your intended brand and how the world sees you. We will go through a self-exploration journey that will help you define, design, deliver, maintain and maximize your authentic brand.
This course challenges the way you think about organizations, change, and leadership. The course invites learners to consider the organization as a dynamic verb that we do rather than a static noun. It is therefore not a 'thing' outside us, and hence we can think of organizational change as a continuous state of 'becoming' rather than a destination. Leading change is presented as an inclusive process involving leaders, followers, context, and purpose that converge in 'leadership moments', where a leader of change may be an enabler or a ‘bricoleur’. Learners will make sense of the different theories and how they play out in practice to arrive at their own understanding of what organizational change is and their potential role in this process.