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The Behavioral and Economic Decision-Making Lab (BEDMLab)

Behavioral and Economic Decision-Making Lab (BEDMLab) was founded in December 2019 through the AUC provost’s centennial grant. BEDMLab is a center for studying and improving our understanding of human decision-making in economics and other disciplines through the development and application of economic experiments and behavioral economics. Our aim is to support research, teaching, policy-making, and business decision-making. We provide (and develop) evidence-based solutions using controlled experiments (both from the laboratory and the field) and also using behavioral analysis of observational data.

BEDMLab has internal and external advisors consisting of distinguished researchers in social sciences, business, and mathematics. The laboratory is housed in the AUC School of Business and is located on the second floor (room 2150) of Abdul Latif Jameel Hall at the AUC New Cairo campus, AUC avenue.


BEDMLab Main Activities

  • The main research tool at the Behavioral and Economic Decision-Making Lab (BEDMLab) is based on economic experimentation, through which human decision-making can be studied in a controlled environment. Economic experiments usually involve monetary incentives that enable researchers to study human behavior in a more accurate way than hypothetical settings. BEDMLab’s facilities allow researchers to conduct laboratory experiments, through lab I and II, lab-in-the-field experiments, through lab II, in addition to providing support and expertise for field experiments and Randomized Controlled Trials (RCTs).

    Incentivized economic experimentation provides evidence-based tools for researchers in a wide variety of fields that include, besides economics, management, accounting, public policy, political science, sociology, and education. BEDMLab provides a forum for researchers from different disciplines to conduct their research, discuss and present their ideas and also get training on experimental methods in order to adopt them in their research.

  • Using experiments to teach economics and other business sciences is increasingly becoming a popular tool for experiential learning due to its efficacy and positive impact on teaching quality and evaluation. The use of classroom experiments has a proven record of enhancing teaching quality and increasing the attractiveness of economics and other theory-based courses for incoming students. Classroom experiments are now widely used in teaching different economics courses, game theory, finance, voting, and politics and decision theory.

    As part of BEDMLab’s mission to enhance the pedagogical use of economic experimentation, its staff is ready to provide support to other faculty members to help them adopt classroom experiments in their courses. Our staff can also run classroom experiments for different classes and help to explain the results, which can easily be linked to the concepts that are taught in these courses.

    For further information or support on using or running classroom experiments in your course, contact: 

    Ebaa Alsayed 
    BEDMLab Manager

  • BEDMLAb provides cost-efficient, easy-to-adopt, and tailored-designed solutions for the behavioral challenges that may face decision-makers in public and private organizations. This is done by designing, implementing, and testing for Easy, Attractive, Social, and Timely (EAST) behavioral interventions for your organization.

    BEDMLab helps different organizations from different domains if they face a problem that has a behavioral aspect. Through our staff, advisors, and partners, we provide support and help to organizations if they want to develop or test a new product, program, or policy while having behavioral considerations, triggers, or influences.

    The involvement of BEDMLab can take place at any stage, including:

    • Problem validation and diagnosis
    • Designing interventions and prototypes
    • Designing and delivering training and awareness workshops
    • Developing implementation plans for piloting interventions
    • Piloting and testing interventions
    • Developing an implementation plan for scaling interventions
    • Overseeing and reviewing the efficiency of implementing the interventions

    If your organization suffers from a problem that you think has a behavioral aspect or if it is facing a behavioral challenge and you need information or support, contact BEDMLab Manager Ebaa Alsayed by email.

    Ebaa Alsayed 
    BEDMLab Manager

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