Restaurant Business Management Program
Designed for aspiring entrepreneurs, the Restaurant Business Mastery Program is an interactive program that equips participants with vital tools and a mindset for launching profitable food and beverage ventures (F&B)
Course Info
*Blended programs combine both live-online sessions and on-campus sessions. In exceptional circumstances, participants who cannot attend on-campus sessions will be accommodated. For inquiries, call 15592.
**Click here for the detailed schedule. Schedules are subject to change. It is the participant’s responsibility to check the latest schedule on the website before enrollment.
Designed for aspiring entrepreneurs, the Restaurant Business Mastery Program is an interactive program that equips participants with vital tools and a mindset for launching profitable food and beverage ventures (F&B). It combines academic knowledge with real-world experiences to help participants navigate Egypt's dynamic hospitality market. With an emphasis on hands-on experience, the program guides participants through the entire process of launching a restaurant, from developing ideas to business planning, operations and team building. Learners engage in workshops and mentorship from industry professionals, applying insights to their own concepts. Throughout the program, participants will be able to identify market opportunities and develop viable business ideas, focusing on best practices in hiring, food safety and service. The program concludes with participants pitching their business plans to a panel of experts, simulating a real-world scenario for constructive feedback and investor readiness.
This program will provide hospitality entrepreneurs with a powerful toolkit to:
- Transform F&B ideas into actual businesses with comprehensive guidance.
- Develop essential skills for the restaurant industry, focusing on finance, operations and enhancing customer experience.
- Engage with a curriculum endorsed by industry partners, ensuring its relevance to current market needs.
Participants will gain the knowledge and skills to:
- Discover the Opportunity: Learn how to spot gaps in the market, evaluate trends and align concepts with consumer needs through research and insight gathering.
- Shape the Vision: Define a clear purpose, unique value proposition (UVP) and brand identity that distinguish your restaurant from the competition.
- Make the Numbers Work: Build a basic financial model, food cost, breakeven analysis and profitability forecasting.
- Design the Product: Develop your menu and customer experience— from pricing strategies to kitchen operations, crafting an offer that is appealing, sustainable and scalable.
- Build Your Culture: Recruit, train and retain the right team while focusing on service culture, internal branding and organizational structure.
- Operate Smart: Learn SOPs, quality control, tech adoption and inventory systems to ensure consistency and efficiency in operations.
- Announce Your Arrival: Explore launch strategy, marketing channels, PR and influencer collaboration to build anticipation and customer attraction.
- Launch and Beyond: Sustain your growth post-launch through performance tracking, customer retention and strategic adaptation. Touch on food safety and NFSA regulations to create a clean and safe experience for the customers, team and brand.
- Aspiring entrepreneurs interested in the F&B ventures, providing them with the foundational knowledge and tools for market analysis, business planning and operational strategies.
- Existing restaurant owners and managers to enhance their operations and profitability by learning advanced strategies for market adaptation and customer experience improvement.
- Culinary professionals looking to launch a business concept by gaining the essential business skills to complement their culinary expertise, focusing on menu development and cost analysis.
- Investors in the hospitality or F&B sector by getting insights into market trends and feasibility analysis, enabling informed decisions and risk mitigation for potential ventures in the food and beverage sector.
- Innovators are passionate about the F&B business dynamics by exploring emerging trends and creative ideas, learning to leverage technology and consumer insights for unique concepts.
30 instructional hours, split over five weeks, two sessions/week.
Admission Criteria
- A bachelor’s degree.
- Proficiency in written and spoken English.
Admission Process
- Prepare a clear scanned copy of the following documents (saved in PDF format):
- Original bachelor’s degree certificate
- National identification card (ID)/passport
- Fill in the application and upload the above PDF documents
- The admissions committee will review your application and contact you if needed
- You will receive an acceptance email specifying the next steps for online payment. Your registration is confirmed upon payment
For any inquiries regarding the application process, contact us at 15592 or by email.
Refund and Cancellation Policy
*For payment options, refer to the payment section FAQs on our website or contact us on 15592.
The Onsi Sawiris School of Business Executive Education has joined ValU, flexible payment plans for up to five years with the lowest interest rate.
To cancel your registration in the program, please fill out the Cancellation Form.
A full refund will be provided for cancellations made seven days or more before the start date of the course.
No refund will be provided for cancellations made six days or less before the start date of the course.
Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days, provided that the participant has the actual credit card and the POS receipt or bank statement while requesting the refund.
Refunds of alliance programs are subject to the conditions of the alliance partner.