Sports Sponsorship and Media Certificate

Advance your career in the dynamic sports industry with the Sports Sponsorship and Media Certificate — a comprehensive program, tailored for professionals aiming to elevate their skills in sponsorship strategies and media operations. 

You will learn how to transform sponsorship opportunities into long-term, high-value partnerships while gaining practical knowledge to manage media operations to ensure smooth and professional execution at major sports events.

Through understanding the full life-cycle of sponsorship—from identifying opportunities and key stakeholders to pitching compelling data-driven proposals, you will have the right strategic and operational tools to negotiate and secure long-term partnerships. The program will also highlight the keys to maintaining valuable connections, emphasizing the importance of measuring ROI to justify contact renewals.

In parallel, you will gain hands-on insight into media operations, understanding the essential skills from coverage best practices to managing press areas and providing an enhanced experience for media guests such as journalists and television correspondents. 

By the end of the program, you will be equipped to navigate sponsorships with confidence and execute media operations that meet the expectations of today’s fast-paced sports industry.

• Understand Sponsorship Dynamics: Grasp the sponsorship landscape by distinguishing between sponsorships, partnerships and endorsements, while identifying key industry stakeholders.
• Develop Proposals: Create persuasive sponsorship proposals that align with brand objectives, using data and storytelling to convey value.
• Execute Sponsorship Activations: Design and implement engaging digital and experiential campaigns that enhance sponsor visibility and maximize the impact of sponsorship activations.
• Navigate Media Operations: Gain insights into media logistics, design layouts and develop crisis communication strategies for sports events.
• Broadcast Setup Planning: Create effective broadcast setup plans that address the technical and spatial needs of broadcast stakeholders.
• Media and Broadcast Operations Planning: Develop a media and broadcast operations plan for a sports event.

• Professionals in sports management or those passionate about sports management.
• Sponsorship coordinators involved in managing sponsorship deals.
• Media and broadcasting executives seeking insights into broadcasting and game/match day operations.
• Career explorers seeking to deepen their understanding of sports marketing, branding and fan engagement streams.
• Professionals who are open to collaborative learning and innovation in the sports industry.

Core Courses

1. Sports Sponsorships: From Sponsorship to Partnerships (24 hours)

   Key focus areas include: 

• Understanding sponsorship fundamentals: Types of sponsorships, key stakeholders and industry trends.
• Developing data-driven proposals: Data-driven pitches that are aligned with brand objectives.
• Negotiating and securing deals: Employing effective negotiation tactics to secure win-win contracts with clear KPIs.
• Maximizing activation and fan engagement: innovative digital, experiential and CSR-linked campaigns.
• Retaining partnerships: utilizing tools for ROI measurement to track success and justify contract renewals.

2. Sports Media, Broadcasting and Match Day Operations (24 hours)

   This course is designed to equip participants with essential skills and practical knowledge for managing media and broadcast operations at major sports events. Emphasizing real-world application, it guides learners through planning, coordination and execution of services for accredited media and broadcast rights holders. 

Business Acumen (Self-Paced Online) - (One Course)

        Effectively operating within a business setting and making a positive impact requires certain skills and competencies. Explore the essential 21st-century skills required in today’s business world, enabling passion and agility when dealing with diverse business scenarios. 

Admission Criteria

• A bachelor’s degree
• A minimum of four years of relevant work experience
• Proficiency in written and spoken English

Admission Process

1. Prepare a clear scanned copy of the following documents (saved in PDF format):
   1. Original bachelor’s degree certificate
   2. National identification card (ID)/passport
2. Fill in the application and upload the above PDF documents
3. The admissions committee will review your application and contact you if needed
4. You will receive an acceptance email specifying the next steps for online payment. Your registration is confirmed upon payment

For any inquiries regarding the application process, contact us at 15592 or by email