El-Khazindar Business Research and Case Center

KCC partnered up with the Business Cases Institute of ESCA Ecole de Management in Morocco to deliver a casebook comprising of 10 case studies, five from Egypt and five from Morocco. The  case studies provide valuable data on reputable companies from Egypt and Morocco. They address key business issues such as market repositioning, supply chain, human resources, crisis management, business models and business sustainability. They address different stages among the entrepreneurial cycle, from start-up to growth, sustainability, and international enlargement moreover as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

The collection gives valuable insights into the challenges of launching and sustaining businesses in the emerging economies of the Arab world. They showcase the experiences of 10 intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will gain in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The case studies address different stages within the entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. It is a valuable resource on launching and sustaining a business within developing Arab economies, and an effective teaching tool for disciplines related to new venture management and entrepreneurship.

In partnership with MIT Press, KCC developed a special edition of its journal Innovation, featuring success stories from a number of MENA region entrepreneurial businesses. MIT's Legatum Center for Development and Entrepreneurship issued Innovations Journal jointly by George Mason University's School of Public Policy, Harvard's Kennedy School of Government, and features cases authored by exceptional innovators, commentary, research from leading academics, essays from globally recognized executives and political leaders.

The book presents a careful blend of conceptual, theoretical and applied research in regard to the relationship between the Middle East and North Africa region and business and management. This casebook explores the importance of these relationships, aspects related to ICT, accounting, data protection, usability concerning corporate change and supply chain management. This publication will further theories and practices in the region, as it provides a voice for regional business and management.