In 2011, to foster entrepreneurship and innovation, Aramex, Wamda and El-Khazindar Business Research and Case Center (KCC) announced their collaboration in producing a series of twelve case studies about inspiring start-ups from the MENA region. The series features cases from Egypt, Jordan, Palestine, the United Arab Emirates, and Lebanon, narrating the entrepreneurs’ highs and lows, the evolution in establishing their business, as well as their upcoming plans for expansion. The cases will be disseminated online and entirely open access, making them accessible to all. The cases are downloadable on the Wamda platform and KCC's website.