The School of Business faculty enhances learning through top-quality research activities and prepares students to compete in a knowledge-based global community.
Faculty Interests
Business In Motion
Video Games: A Blessing or a Curse?
Studies have often shown the negative effects of video games on children. Dina Bassiouni '06, assistant professor of marketing, takes a different stance through her research, highlighting the role of video games on children's identity development as well as other social and educational benefits. Watch her discuss her research
Centers and Labs

AUC Venture Lab
Because our university believes in the untapped potential of our community’s local minds, the AUC endeavored to spawn a golden opportunity for growth. The university built on its knowledge and resources to establish the AUC Venture Lab startup incubator. The AUC Venture Lab empowers promising startups by offering the distinctive prospect of capitalizing on the University’s world-class facilities and knowledge base and connecting with the AUC School of Business’s network of students, alumni, mentors, and investors
The Venture Lab is committed to harboring a thriving ecosystem of innovation, education and business.

Access to Knowledge for Development Center
Starting operations in 2010, A2K4D acts as a regional center for research and policy analysis on access to knowledge in Egypt and the region. The center fosters policy-oriented research that investigates the economic and legal challenges that face access to knowledge.
The Access to Knowledge for Development Center is a strong vehicle of change, advancing the dissemination and facilitating the access to knowledge on a regional scale

Center for Entrepreneurship and Innovation- CEI
Established in 2015 as the evolution of the 2010-launched Entrepreneurship and Innovation Program (EIP), the Center for Entrepreneurship and Innovation (CEI) is a pioneer hub for all entrepreneurial stakeholders in Egypt and the MENA region.
Since its establishment 10 years back, the center’s endeavors included promoting entrepreneurial education, endorsing the entrepreneurial ecosystem, offering capacity-building opportunities for the region, and pioneering cutting-edge research.

El-Khazindar Business Research and Case Center (KCC)
Established in 2008, El-Khazindar Business Research and Case Center works on providing a range of enriching educational services for students to promote a participant-centered learning experience. The center focuses on three main dimensions: practical publications, knowledge dissemination and teaching enhancement. The KCC’s efforts are mainly directed at developing top-caliber students, connecting businesses and students in the region, and contributing to the enhancement of society through academic research and practical applications.
El-Khazindar is a progressive force, endorsing a more grounded and participant-centered learning experience.

John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business
Established in 2006, the Gerhart Center aims to further the AUC’s mission to advance social responsibility and active citizenship. The center is a leading provider of knowledge and resources to strengthen philanthropic and civic practice in the Arab region. The center was named after the late John D. Gerhart, AUC’s ninth president, whose career provided a model of public service.
The John D.Gerhart is the beacon for active change, promoting and working towards a better and more conscientious society.

Qalaa Financial Services Lab
The center offers a state-of-the-art instructional facility that aims to integrate hands-on financial services practice with classroom financial concepts, such as securities trading, risk management and asset allocation. This first-of-its-kind center in the region to offer students, researchers and professionals access to real-time financial data, professional research tools and leading analytical software, replicating a real-life trading room environment.

The Behavioral and Economic Decision Making Laboratory (BEDMLab)
The Behavioral and Economic Decision Making Laboratory (BEDMLab) is a center for studying and improving our understanding of human decision-making in economics and other disciplines through the development and application of economic experiments and behavioral economics.

J-PAL MENA
J-PAL MENA, based at the American University in Cairo School of Business, leads J-PAL’s work in the Middle East and North Africa region. J-PAL MENA conducts randomized evaluations, builds partnerships for evidence-informed policymaking, and helps partners scale up effective programs.