campus
forbes

AUC Alumni Among Forbes Middle East's Top 50 Power Businesswomen

Every year, Forbes Middle East selects and ranks 50 powerful businesswomen from across the region. The women were chosen because they have "shown resilience, flexibility, and strength in the face of unprecedented adversity, both in the workplace and in their communities," according to Forbes. Egypt leads with the highest number of women on the list, eight, followed by the United Arab Emirates with seven. Five AUC alumni are featured on the list this year.

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auc

Q&A on AUC's Ethics HelpLine

The AUC Ethics HelpLine encourages the AUC community to report any acts of misconduct or violations of the University's policies on its premises. It guarantees confidential reporting and documentation of complaints, as well as the timeliness and completeness of the administration’s response. News@AUC spoke to Wessam Abozeid, senior director of compliance in the Office of General Counsel and Compliance. What is the benefit of an Ethics HelpLine?

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jj

A Warm Virtual Welcome: Class of 2025 Joins AUC

AUC welcomes the Class of 2025 in unusual circumstances — with new hopes and challenges awaiting them. AUC is still implementing a hybrid model of classes with an emphasis on maintaining a low-density campus.

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AUC Angels

AUC Angels: A Rising Star in MENA’s Startup Ecosystem

"The mission of AUC Angels is really to support innovative Egyptian startups secure seed funding, and in doing so provide an attractive pipeline of startups for our angel investors."

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dd

AUC Faculty Reflect on their Students' Handwritten Notes of Gratitude

On the last day of classes, students surprised their professors with handwritten notes to express their gratitude for their ongoing support in online learning despite the unusual circumstances.   Walid Kazziha, professor of political science:

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EMBA Story

Decoding the Ciphers of Doing Business in Sub-Saharan Africa

It is generally accepted that business ventures in Sub-Saharan Africa (SSA) entail higher levels of risk than in developed markets. However, the higher risk could lead to higher returns if the risk is mitigated by following the correct market entry strategy. This requires an appreciation and contextualization of the different market entry strategies and the relevant risk mitigation options specific to SSA.  

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EPN

Empowering Egypt’s rising business community, EPN

Building bridges with local and international Egyptian professionals while simultaneously supporting local grassroots entities is one of the School’s top priorities.

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disabilities

Creating an Inclusive Workforce: Students Help Integrate People with Disabilities into the Workplace

Taking an active stance to integrate people with disabilities into the workplace, students in Managing the Human Capital class engaged in a real-life, experiential learning project with DHL Global Forwarding to address this challenge. Their recommendations will be used by the company’s HR department.

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NRI

NRI 2020: A timeline of the hopes and fears of digital transformation in the Arab World

Established in 2002 by the World Economic Forum, The Network Readiness Index (NRI) is a metric that measures how prepared countries are to use the information and communications technologies (ICT) for the interest of development and competitiveness in the future.

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PwC

Impactful Synergy: The American University in Cairo School of Business Career Readiness Assessment powered by PwC

The AUC School of Business has a well-established culture of continuous improvement. The cornerstone of this culture is assessment.  The periodically reviewed assessment plan of the school captures the extent to which the school attains school-level and program-level learning goals. This exercise ensures a consistently high level of quality among students in terms of skills and knowledge relevant to their professional success and development.

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dalia ibrahim

The Impact of Digitization on the Publishing Sector: How Nahdet Misr Is Coping

Fast-evolving technology and digitization have left companies with no choice other than digital transformation. Taking the publishing industry as an example, users are currently consuming more content than ever on their digital devices. Where does this leave publishing houses, particularly with the onset of COVID-19?

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mangos

The Puzzle of Survival in Export Markets

When it comes to exports, not all businesses possess the same risk tolerance. Some businesses are first movers, entering new markets and willing to take more risks, while others are late-movers, observing what peers do first and only adopting successful moves. You'd think that first-movers outperform late-movers in export markets, right? The answer is no. 

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Eduniversal

The AUC School of Business Dubbed Best Business School in Africa for the Fourth Consecutive Year by Eduniversal

Our commitment to quality remains unshakeable despite the challenges.

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Marketing Summit

Post Pandemic: Transcending Marketing Challenges

To what extent did marketing and marketing strategies change throughout 2020? Was this change positive or negative? Under the title “Post Pandemic: Transcending Marketing Challenges” the American University in Cairo School of Business hosted its first Online Marketing Summit on November 10.  

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Vlab Demo Day

AUC Venture Lab Hosts its First Virtual Demo Day Event and Graduates 24 New Startups

For seven years, AUC Venture Lab helped aspiring entrepreneurs get the knowledge, training, and funding they need to kickoff their startups. This November, a new round of startups graduated from the V-Lab accelerator programs at its first-ever virtual Demo Day event.

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