The Impact of Digitization on the Publishing Sector: How Nahdet Misr Is Coping
Fast-evolving technology and digitization have left companies with no choice other than digital transformation. Taking the publishing industry as an example, users are currently consuming more content than ever on their digital devices. Where does this leave publishing houses, particularly with the onset of COVID-19?
The Puzzle of Survival in Export Markets
When it comes to exports, not all businesses possess the same risk tolerance. Some businesses are first movers, entering new markets and willing to take more risks, while others are late-movers, observing what peers do first and only adopting successful moves. You'd think that first-movers outperform late-movers in export markets, right? The answer is no.
The AUC School of Business Dubbed Best Business School in Africa for the Fourth Consecutive Year by Eduniversal
Our commitment to quality remains unshakeable despite the challenges.
Post Pandemic: Transcending Marketing Challenges
To what extent did marketing and marketing strategies change throughout 2020? Was this change positive or negative? Under the title “Post Pandemic: Transcending Marketing Challenges” the American University in Cairo School of Business hosted its first Online Marketing Summit on November 10.
AUC Venture Lab Hosts its First Virtual Demo Day Event and Graduates 24 New Startups
For seven years, AUC Venture Lab helped aspiring entrepreneurs get the knowledge, training, and funding they need to kickoff their startups. This November, a new round of startups graduated from the V-Lab accelerator programs at its first-ever virtual Demo Day event.
Co-Op Program: A Leap in Experiential Learning at the School of Business
Offering a unique experiential learning experience with hands-on training at the workplace, AUC’s new Cooperative Education (Co-Op) course is the first of its kind in the region to be initiated by a business school.
'Through Others We Become Ourselves' - Highlights of a Lazord Fellow's Journey
Born and raised in South Sinai, Heba Shama ’13, architectural engineering graduate, moved to Cairo to pursue her undergraduate studies at AUC. Her stay was later extended to build her professional career in the development sector when she first learned about the Lazord Fellowship offered by AUC's John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business in partnership with the Lazord Foundation.
Accounting Faculty Nermeen Shehata Receives Abdul Hameed Shoman Arab Researchers Award
“I believe that as a qualified scholar, a faculty member should have an impact and engage in the theoretical debate about contemporary issues that are of interest to academics, practitioners and policymakers,” said Nermeen Shehata, associate professor of accounting and director of El-Khazindar Business Research and Case Center (KCC).
Aya Abbas, Professional Paralympic Swimming Champ, Finds Her Passion at AUC
“Doctors told my mom I was going to die. They told her not to invest too much in me as I am dying anyway,” said Aya Abbas, the first and youngest paralympic swimmer in the Middle East and Africa to win world paraswimming championship medals as well as Egypt's Republican Medal for Athletes.
New Business Majors, MBA Restructured
With the start of Fall 2020, AUC has introduced three new undergraduate business programs to its portfolio: Bachelor of Business and Entrepreneurship, Bachelor of Business in finance, and Bachelor of Business in marketing. This is in addition to its existing Bachelor of Business Administration in management of information and communication technology.
AUC Welcomes Class of 2024, Begins Hybrid Classes
AUC welcomes the Class of 2024 — with their aspirations and endeavors —while implementing a hybrid model of classes with an emphasis on maintaining a low-density campus, where 93% of classes will be held online and only 7% will meet face to face when required.
First Blended FYP Orientation Begins
For the first time, AUC’s First-Year Program (FYP) for incoming students will be blended this fall.
Students Reflect on the Shift to Online Learning
“On a global level, online learning proved to the world that learning is an ongoing process that would not be halted even by the spread of a global pandemic.” - Malak Khattab
J-PAL Launches New Regional Research Center at AUC to Help Improve Lives Across Region
The Abdul Latif Jameel Poverty Action Lab (J-PAL) — together with AUC, MIT and Community Jameel —launched a new regional research center in the Middle East and North Africa, J-PAL MENA, focused on alleviating poverty and improving lives through evidence-informed policymaking.
Endorsing Financial Inclusion: AUC Venture Lab Launches PayHack Digital Payments Hackathon
Gathering developers, coders, bankers, finance professionals, entrepreneurs, and fintech professionals, AUC Venture Lab’s PayHack, which ran between June 17-21, aimed to support the role digital payment platforms have been playing in maintaining business during the COVID-19 pandemic to encourage an advanced Egyptian digital community.