Marketing and Sales

The evolved marketing leader is expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver growth. The Advanced Marketing Management diploma re-frames those challenges and opportunities, providing participants with a deliberate balance between relevant conceptual knowledge and practical skills that helps them navigate their way to success.

This certificate aims to give participants the competitive edge they need to make better decisions and stay abreast of current marketing practices. Through a balance between knowledge and practical skills in marketing foundations, participants will continually improve their abilities and remain as valuable assets to their companies. 

By the end of this program, participants will be able to recognize methods of conducting marketing research, demonstrate how organizations use integrated marketing communication to support their marketing strategies, evaluate different distribution channels, and integrate marketing access to develop the best in class marketing plan.