Marketing and Sales

In the dynamic context of today’s rapidly changing business world, marketers need to stay on top of shifting environments and gain a deep knowledge of the skills required to advance. The Advanced Marketing Management Diploma is a unique opportunity for participants to gain the competencies needed to become disruptive marketing leaders.

Today’s corporate sales and marketing executives need to stay up-to-date on new skills, applications, and concepts. The Sales and Marketing certificate provides participants with the competitive edge they need to make better decisions and stay abreast of current marketing practices through a curriculum that balances knowledge and practical skills.

The Digital Marketing Certificate program enables participants to develop a strategic digital roadmap that meets customer expectations and the organization’s business objectives.

This certificate equips participants with the tools to craft their marketing strategies, evaluate different channels and integrate market access to develop best-in-class marketing plans.

The relationship between a client and the marketing agency presents several challenges. The Managing Marketing Agencies program presents participants with a strategic approach towards building a constructive client-agency partnership, improving communications, and maximizing output and quality.