Marketing and Sales

The evolved marketing leader is expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver growth. The Advanced Marketing Management diploma re-frames those challenges and opportunities, providing participants with a deliberate balance between relevant conceptual knowledge and practical skills that helps them navigate their way to success.

This certificate aims to give participants the competitive edge they need to make better decisions and stay abreast of current marketing practices. Through a balance between knowledge and practical skills in marketing foundations, participants will continually improve their abilities and remain as valuable assets to their companies. 

The course highlights the roles and responsibilities of the various departments within the launch process. Participants will be able to develop a comprehensive marketing brief based on the marketing strategy.