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November 20, 2020

NRI 2020: A timeline of the hopes and fears of digital transformation in the Arab World

Established in 2002 by the World Economic Forum, The Network Readiness Index (NRI) is a metric that measures how prepared countries are to use the information and communications technologies (ICT) for the interest of development and competitiveness in the f

December 13, 2020

Empowering Egypt’s rising business community, EPN

Building bridges with local and international Egyptian professionals while simultaneously supporting local grassroots entities is one of the School’s top priorities.

December 14, 2020

Decoding the Ciphers of Doing Business in Sub-Saharan Africa

It is generally accepted that business ventures in Sub-Saharan Africa (SSA) entail higher levels of risk than in developed markets.

December 29, 2020

AUC Faculty Reflect on their Students' Handwritten Notes of Gratitude

On the last day of classes, students surprised their professors with handwritten notes to express their gratitude for their ongoing support in online learning despite the unusual circumstances.

November 6, 2020

AUC Venture Lab Hosts its First Virtual Demo Day Event and Graduates 24 New Startups

For seven years, AUC Venture Lab helped aspiring entrepreneurs get the knowledge, training, and funding they need to kickoff their startups.

November 12, 2020

Post Pandemic: Transcending Marketing Challenges

To what extent did marketing and marketing strategies change throughout 2020? Was this change positive or negative?

November 14, 2020

The AUC School of Business Dubbed Best Business School in Africa for the Fourth Consecutive Year by Eduniversal

Our commitment to quality remains unshakeable despite the challenges.

December 1, 2020

Creating an Inclusive Workforce: Students Help Integrate People with Disabilities into the Workplace

Taking an active stance to integrate people with disabilities into the workplace, students in Managing the Human Capital class engaged in a real-life, experiential learning project with DHL Global Forwarding to address this challenge.

November 18, 2020

Impactful Synergy: The American University in Cairo School of Business Career Readiness Assessment powered by PwC

The AUC School of Business has a well-established culture of continuous improvement.

November 17, 2020

The Impact of Digitization on the Publishing Sector: How Nahdet Misr Is Coping

Fast-evolving technology and digitization have left companies with no choice other than digital transformation. Taking the publishing industry as an example, users are currently consuming more content than ever on their digital devices.

November 17, 2020

The Puzzle of Survival in Export Markets

When it comes to exports, not all businesses possess the same risk tolerance. Some businesses are first movers, entering new markets and willing to take more risks, while others are late-movers, observing what peers do first and only adopting successful moves.

Student engaged in experiential learning

October 26, 2020

Co-Op Program: A Leap in Experiential Learning at the School of Business

Offering a unique experiential learning experience with hands-on training at the workplace, AUC’s new Cooperative Education (Co-Op) course is the first of its kind in the region to be initiated by a business school.

October 18, 2020

'Through Others We Become Ourselves' - Highlights of a Lazord Fellow's Journey

Born and raised in South Sinai, Heba Shama ’13, architectural engineering graduate, moved to Cairo to pursue her undergraduate studies at AUC.

October 13, 2020

Accounting Faculty Nermeen Shehata Receives Abdul Hameed Shoman Arab Researchers Award

“I believe that as a qualified scholar, a faculty member should have an impact and engage in the theoretical debate about contemporary issues that are of interest to academics, practitioners and policymakers,” said Nermeen Shehata, associate professor of accounting and