November 12, 2020
Post Pandemic: Transcending Marketing Challenges
To what extent did marketing and marketing strategies change throughout 2020? Was this change positive or negative?
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November 14, 2020The AUC School of Business Dubbed Best Business School in Africa for the Fourth Consecutive Year by Eduniversal
Our commitment to quality remains unshakeable despite the challenges.
December 1, 2020Creating an Inclusive Workforce: Students Help Integrate People with Disabilities into the Workplace
Taking an active stance to integrate people with disabilities into the workplace, students in Managing the Human Capital class engaged in a real-life, experiential learning project with DHL Global Forwarding to address this challenge.
November 18, 2020Impactful Synergy: The American University in Cairo School of Business Career Readiness Assessment powered by PwC
The AUC School of Business has a well-established culture of continuous improvement.
November 17, 2020The Impact of Digitization on the Publishing Sector: How Nahdet Misr Is Coping
Fast-evolving technology and digitization have left companies with no choice other than digital transformation. Taking the publishing industry as an example, users are currently consuming more content than ever on their digital devices.
November 17, 2020The Puzzle of Survival in Export Markets
When it comes to exports, not all businesses possess the same risk tolerance. Some businesses are first movers, entering new markets and willing to take more risks, while others are late-movers, observing what peers do first and only adopting successful moves.
October 26, 2020Co-Op Program: A Leap in Experiential Learning at the School of Business
Offering a unique experiential learning experience with hands-on training at the workplace, AUC’s new Cooperative Education (Co-Op) course is the first of its kind in the region to be initiated by a business school.
October 18, 2020'Through Others We Become Ourselves' - Highlights of a Lazord Fellow's Journey
Born and raised in South Sinai, Heba Shama ’13, architectural engineering graduate, moved to Cairo to pursue her undergraduate studies at AUC.
October 13, 2020Accounting Faculty Nermeen Shehata Receives Abdul Hameed Shoman Arab Researchers Award
“I believe that as a qualified scholar, a faculty member should have an impact and engage in the theoretical debate about contemporary issues that are of interest to academics, practitioners and policymakers,” said Nermeen Shehata, associate professor of accounting and
October 13, 2020Aya Abbas, Professional Paralympic Swimming Champ, Finds Her Passion at AUC
“Doctors told my mom I was going to die.
September 29, 2020New Business Majors, MBA Restructured
With the start of Fall 2020, AUC has introduced three new undergraduate business programs to its portfolio: Bachelor of Business and Entrepreneurship, Bachelor of Business in finance, and Bachelor of Business in marketing.
September 2, 2020AUC Welcomes Class of 2024, Begins Hybrid Classes
AUC welcomes the Class of 2024 — with their aspirations and endeavors —while implementing a hybrid model of classes with an emphasis on maintaining a low-density campus, where 93% of classes will be held online and only 7% will meet face to face when required.