Senior Executive Diploma

In today’s Volatility, Uncertainty, Complexity and Ambiguity (VUCA) world, change and innovation are the main constants, and potential value creation, albeit growing, is challenging and demands effective management. Managers must broaden their competencies and have a far more panoramic view of how business works while simultaneously managing growth and uncertainty, creating new markets, energizing and leading people toward a common goal, and successfully navigating through radical change.

The Senior Executive diploma provides middle and senior managers with a comprehensive overview of best-practice management in various areas.

It is designed to look at both components of management skills; hard skills on one side; dispelling any uncertainties about subjects like finance, economics, and strategy, and soft skills on the other; helping managers reflect on themselves and evaluate their approach, techniques, and how they manage people and cultures.

Participants will transcend looking at business functions as silos. They will be able to connect the dots, analyzing the business environment in a holistic way to come to relevant conclusions and make good business decisions.

They will also develop an understanding of digital innovation, where they will learn how to evaluate and lead digital transformation initiatives.

This diploma is a relevant qualification that will help managers elevate their profile and acquire the practical skills needed to deliver genuine, bottom-line value for their organizations.

• Create a guiding vision while integrating and managing various organizational functions, levels, processes, and teams (people) to create value
• Apply key financial principles in real-world contexts
• Examine and reflect on issues central to the world we live in; namely how the economy functions and how resources are coordinated to achieve business objectives
• Learn to use data to make informed decisions
• Formulate winning business strategies based on a robust analysis of the business environment
• Demonstrate customer-centricity in setting commercial direction and in managing operations
• Develop powerful and effective business plans, and manage strong execution programs
• Explain the domains of digital transformation in the broader context of digitalization
• Analyze digitalizing companies, markets, and industries in cases to enable informed decisions
• Develop 21st-century skills: critical thinking, communication, collaboration, and creativity

• Middle functional managers looking to develop the essential set of cross-functional skills and capabilities needed to move up in the organization’s managerial positions
• Experienced managers moving or aiming to move into business leadership positions and looking to boost their leadership capabilities
• Business Development Managers with specific needs to understand multiple business disciplines
• Family leads who are assigned influential roles in their family business
• Management consultants who are looking to establish relevant cross-functional skills
• Managers of other functions who are looking for a career shift

A. Core Courses

Organizational Management (24 hrs)

Explore management facets: organizational behavior, process management, corporate governance, change management, and project management.
Use relevant methodologies, tools, and processes to improve management skills and enable effective assessment and adjustment of operational processes and strategic goals.

Economics for Business (9 hrs)

Economics for Business is the science and art of utilizing macro and microeconomic analyses in formulating and executing corporate strategy. Participants will learn how the macroeconomic machine functions and how it influences key variables, such as the policy interest rate and the exchange rate. Furthermore, participants will learn how to deploy natural and synthetic hedging strategies to manage macro/micro-level risks

Financial Management (24 hrs)

Explore how to read/analyze/manage financial statements, classify different types of costs, make financial decisions, compare different investment opportunities, and optimize capital structure given the availability/cost/tenure of each source of finance.

Strategic Management (24 hrs)

Examine various strategic tools and frameworks and explore their application in various competitive situations.
Understand the process of strategy development and execution from environmental and competitor analysis, through crafting a competitive position, to strategic agility, innovation and implementation.

Marketing Management (24 hrs)

Understand the components of an effective strategic marketing plan, covering key concepts and processes, from analyzing the business environment through formulating winning marketing strategies to effectively executing marketing programs.

Digital Innovation (24 hrs)

Understand digital transformation and acquire the needed knowledge to manage digital transformation initiatives.
Participants will be exposed to different digital business models and strategies, applying relevant tools like the Competitive Value Train, Platform Model Map, and Digital Audits.

Managing People (24 hrs)

Address people management from three different perspectives; intrapersonal, interpersonal and organizational, exploring relevant models, strategies and tools for developing professionals who can contribute more and stimulate change in a humanistic way, tapping into people’s full potential.

B. Business Acumen (Self-Paced Online)

Effectively operating within a business setting and having a positive contribution require certain skills and competencies. The business acumen courses explore critical 21st-century skills needed for today’s business world, enabling passion and speed in dealing with different business situations.
Click here to check out our Business Acumen courses' full list.

Admission Criteria

• A bachelor’s degree
• A minimum of six years of relevant work experience is preferred 
• Proficiency in written and spoken English

Admission Process

1. Prepare a clear scanned copy of the following documents (saved in PDF format):
   1. Original bachelor’s degree certificate
   2. National identification card (ID)/passport
2. Fill in the application and upload the above PDF documents
3. The Admissions Committee will review your application and contact you if needed
4. You will receive an acceptance email specifying the next steps for online payment. Your registration is confirmed upon payment.

For any inquiries regarding the application process, contact us at 15592 or by email.

• Core program fees: EGP 9,600 per course
• Economics for Business course fees: EGP 3,600
• Business Acumen course fees: EGP 2,000 per course
• Total program investment: EGP 73,200*

*For payment options, refer to the payment section FAQs on our website or contact us on 15592.

AUC School of Business Executive Education has joined valU, with flexible payment plans for up to five years with the lowest interest rate.

ValU

• All cancellations must be sent in writing by email. A full refund will be provided for cancellations made 14 days or more before the start date of the course
• A 50% refund will be provided for cancellations made 7 to 13 days before the start date of the course
• No refund will be provided for cancellations made six days or less before the start date of the course
• Refunds will be issued to the same payment method used to make the initial payment. Refunds to credit cards are processed within 30 days, provided that the participant has the actual credit card in addition to the POS receipt or bank statement while requesting a refund
• The refund of alliance programs is subject to the conditions of the alliance partner