Senior Executive Diploma

In today’s Volatility, Uncertainty, Complexity and Ambiguity (VUCA) world, change and innovation are the main constants, and potential value creation, albeit growing, is challenging and demands effective management. Managers are required to broaden their competencies and have a far more panoramic view of how business works while simultaneously managing growth and uncertainty, creating new markets, energizing and leading people toward a common goal, and successfully navigating through radical change.

The Senior Executive diploma provides middle and senior managers with a comprehensive overview of best-practice management in a broad range of areas.

It is designed to look at both components of management skills; hard skills on one side; dispelling any uncertainties about subjects like finance, economics, and strategy, and soft skills on the other; helping managers reflect on themselves and evaluate their approach, techniques, and how they manage people and cultures.

Participants will transcend looking at business functions as silos and will be able to connect the dots, analyzing the business environment in a holistic way to come to relevant conclusions and make good business decisions.

They will also develop an understanding of digital innovation, where they will learn how to evaluate and lead digital transformation initiatives.

This diploma is a relevant qualification that will help managers elevate their profile and acquire the practical skills needed to deliver genuine, bottom-line value for their organizations.

• Create a guiding vision while integrating and managing various organizational functions, levels, processes, and teams (people) to create value
• Apply key financial principles in real-world contexts
• Examine and reflect on issues central to the world we live in; namely how the economy functions, and how resources are coordinated to achieve business objectives
• Learn to use data to make informed decisions
• Formulate winning business strategies based on a robust analysis of the business environment
• Demonstrate customer-centricity in setting commercial direction, and in managing operations
• Develop powerful and effective business plans, and manage strong execution programs
• Explain the domains of digital transformation in the broader context of digitalization
• Analyze digitalizing companies, markets, and industries in cases, to enable informed decisions
• Develop 21st-century skills: critical thinking, communication, collaboration, and creativity

• Middle-functional managers looking to develop the essential set of cross-functional skills and capabilities needed to move up in the organization’s managerial positions
• Experienced managers moving or aiming to move into business leadership positions, and looking to boost their leadership capabilities
• Business Development Managers with specific needs to understand multiple business disciplines
• Family leads who are assigned influential roles in their family business
• Management consultants who are looking to establish relevant cross-functional skills
• Managers of other functions who are looking for a career shift

A. Core Courses

Organizational Management (24 hrs)

Explore multiple facets of management; organizational behavior, process management, corporate governance, change management, and project management.
Use relevant methodologies, tools, and processes to improve management skills and enable effective assessment and adjustment of operational processes and strategic goals.

Economics for Business (9 hrs)

Economics for Business is the science and art of utilizing macro and microeconomic analyses in formulating and executing corporate strategy. Participants will learn how the macroeconomic machine functions and how it influences key variables, such as the policy interest rate and the exchange rate. Furthermore, participants will learn how to deploy natural and synthetic hedging strategies to manage macro/micro-level risks.

Financial Management (24 hrs)

Explore how to read/analyze/manage financial statements, classify different types of costs, make financial decisions and compare different investment opportunities, as well as how to optimize capital structure in view of the availability/cost/tenure of each source of finance.

Strategic Management (24 hrs)

Examine a wide array of strategic tools and frameworks and explore their application in a broad range of competitive situations.
Understand the process of strategy development and execution from environmental and competitor analysis, through crafting a competitive position, to strategic agility, innovation and implementation.

Marketing Management (24 hrs)

Understand the components of an effective strategic marketing plan, covering key concepts and processes, from analyzing the business environment through formulating winning marketing strategies, to the effective execution of marketing programs.

Digital Innovation (24 hrs)

Understand digital transformation and acquire the needed knowledge to manage digital transformation initiatives.
Participants will be exposed to different digital business models and strategies, applying relevant tools like the Competitive Value Train, Platform Model Map, and Digital Audits.

Managing People (24 hrs)

Address people management from three different perspectives; intrapersonal, interpersonal and organizational, exploring relevant models, strategies and tools for developing professionals who can contribute more and stimulate change in a humanistic way, tapping into people’s full potential.

B. Business Acumen (Self-Paced Online)

Effectively operating within a business setting and having a positive contribution require a certain set of skills and competencies. The business acumen courses explore critical 21st-century skills needed for today’s business world, enabling passion and speed in dealing with different business situations.
To check out the full list of our Business Acumen courses, click here.

Admission Criteria

• A bachelor’s degree
• A minimum of six years of relevant work experience is preferred 
• Proficiency in written and spoken English

Admission Process

• Prepare Clear, Scanned Copies of the Following Documents (in PDF format):
  • Original Bachelor’s Degree Certificate
  • National Identification Card (ID) or Passport
  • Proof of payment for a non-refundable application fee of LE 550. Please note that your application will not be processed without this proof of payment.
  • Transfer Details: You may use Instapay or e-banking for the transfer.
  • Bank Account Number: 100019246129 (Commercial International Bank - CIB).
  • SWIFT CODE: CIBEEGCX005 
  • IBAN: EG600010000500000100005266372
• Fill in and submit the application form, making sure to upload the required PDF documents as outlined above during the application process.
• The Admissions Committee will review your application and may contact you if additional information is required. An interview may also be conducted to assess how well your goals align with the program's objectives.
• Upon acceptance into the program, you will receive an email detailing the steps for online payment. Registration will be confirmed on a first-come, first-served basis, depending on payment receipt and availability.
• After completing your payment and subject to class availability, you will receive an email with your login credentials for the learning platform. This will allow you to access the program details as soon as they become available. Otherwise, you will receive an email informing you of either being transferred to a new cohort or the unavailability of space for the current intake. 
• A Program Welcome Note will be sent to you 4-6 days prior to the program start date.

For any inquiries regarding the application process, contact us at 15592 or by email.